• Login
  • Cart
  • 🤍

Ivory Mix

Smart Visual Marketing Strategies for Busy Entrepreneurs and Creative Experts

  • Blog
    • Pinterest Growth
    • Instagram Growth
    • Content Ideas
    • Email Growth
    • Make More Money
    • Grow Your Traffic
    • Create a Stunning Brand
    • Improve Your Focus and Mindset
    • Visionary Women Like You
  • Free Guides
  • Free Photos
  • Membership
  • Courses
    • Work With Me
  • Products
    • All Products
    • Photo Bundles
    • Canva Templates
    • Captions
    • Scene Creators
    • Mock Ups
    • Social Quotes
    • Workshops
    • Free Photos
    • Membership

 

GRAB 550+ FREE STOCK PHOTOS
& MARKETING RESOURCES!

Don’t miss this!
Grab Yours Free Now! >

this post may contain affiliate links. Please read the disclaimer

How to start and grow a Pinterest account for your business

How to start and grow a Pinterest Account for your Business

 

Let me start out by saying, if you’re truly a beginner at Pinterest marketing, you should grab a copy of my free Pinterest workbook. Click here to grab a free copy of this complete guide to Pinterest Marketing.

I’ll be the first to admit — Pinterest is intoxicating. 

On a lazy Sunday afternoon, losing yourself in an endless stream of dream vacation guides or diy-holiday decor provides the ultimate escape from reality. 

Another caramel apple mimosa recipe? Don’t mind if I do!

Trying to master Pinterest for business, however, can be a less exhilarating experience. In fact, it can sometimes be downright confusing. 

Today I’m sharing my top tips to help demystify Pinterest and harness the power of this biz-building platform. 

From basics to pin design to growth strategies and everything in between, we’re rolling up our sleeves and diving into all things Pinterest.

Pinterest Basics

Create a Verified Business Account. First things first, in order to utilize all of the sweet tools Pinterest has to offer to build your biz, you need a business verified account. When you become a verified business, Pinterest recognizes you as a content creator. 

(Pssst….Pinterest loves content creators!) 

Why? Because content creators make Pinterest successful! You’re the ones filling up the platform with creative pins and linking them back to quality content on websites. When you set up a verified business account, you’re telling Pinterest that what you’re pinning is worth sharing with users. 

Establish Your Brand Identity. To maximize your impact, the components of your Pinterest account need a cohesive look and feel. These include:

  • Your Headshot Image — We all know by now, users of any platform like a consistent experience. Make sure your Pinterest headshot image is recognizable and on-brand. 
  • Your Pinterest Name — Create your Pinterest name by mixing your name, your business name, and words people search Pinterest for that are related to your products or services. 
  • Your Profile Text — Add more about you, your business, and other keywords that your audience is searching for. Include a call to action to convert visitors to email subscribers.
  • Your Boards —  These are searchable places to store the pins you’ll share. Aim for 25-50 quality pins per board and organize them according to topics that resonate with your audience. 

The goal is to eventually fill your boards with your own content, but in the beginning, it’s totally fine to add other people’s content as well!

  • Your Keywords — Keywords are the fuel for your Pinterest account. The more you add to your titles and descriptions, the easier it will be for your ideal audience to find your pins, and the more clicks you’ll receive.

Perfect Pin Design

As every Pinterest peruser knows, a pin that grabs your attention with captivating text and an eye-catching image is a pin you just wanna click. 

These attention-grabbing images are easier than ever to create with the help of tools like Canva. Canva is a free, easy-to-use, drag-and-drop image builder. It offers pre-sized templates that are perfect for Pinterest. 

A successful Pinterest image is actually simple to create. It contains two main components: text and image. 

  • When creating your pins, make sure the words you choose are what your audience is searching for. The most important text needs to be bold, simple, and easy to read.
  • Create urgency by showing the actual image of your content. Giving away a freebie? Show a picture of it right there on your Pinterest graphic. Selling a product? Showcase a quality photograph of the product on the pin.

Don’t forget, you can get 550+ free stock photos in the Ivory Mix library.

Related Post: 5 smart pin design ideas

 

Identify Your Pinterest Goals

Why are business owners on Pinterest anyway? 

While your goals may differ slightly, most business owners use Pinterest to drive traffic to their website, gain email subscribers, and ultimately make more sales. If these are YOUR goals, create graphics that will urge people to click through to your website or landing page, so you can convert them into buyers and subscribers. 

Pinterest Growth Strategies

  • Traffic Strategies — creating graphics or pins that clearly showcase what the user searched for right on the pin.
  • Sales Strategies — using keywords to reach people who are looking to solve a problem right away. Show them the solution visually and give them the option to buy that solution.
  • Viral Strategies — give your readers the option to save your pin and read the content later, creating a viral sensation.

*Here’s a brilliant example: When you create a new blog post and send it to your email list, insert a link in your email to your Pinterest pin. Encourage your readers to save that pin to Pinterest and read the blog post later if they can’t read it right away. This causes your pin to be saved several times in one day. Pinterest will take notice and show it to EVEN MORE people on the platform! This starts a chain reaction known as a viral strategy. 

 

 

Use Tailwind and Group Boards for a Viral Boost 

These essential tools will help you automate Pinterest for success: 

  • Tailwind is a system used to manage your pins and getting things scheduled across all of your boards. Since it’s better to space out your pins, but no one actually has the time to do that, Tailwind pins them for you on a pre-set schedule.
  • Tailwind Tribes are pin-sharing communities. They’re a place where you can share your content with other pinners in your niche and a place to find great, quality content to share with your own audience!
  • Smart Loops on Tailwind are set up for you to share your evergreen content on an ongoing basis. This way you can reshare your best pins when it’s most effective to share them without having to do it manually. 
  • Group Boards If you’re new to Pinterest, it can be hard to get your content out there. Group boards are a great way to get eyes on your pins. Once you’re approved by the owner to join a group board, you’re able to pin to the board and the group’s followers can see your pins.

 

*Here’s a tip: To get your feet wet, start with a group board that isn’t too big. Make sure it’s full of good content that will resonate with your specific audience and has a great board description!

With over 291 million monthly users, Pinterest is no doubt an incredible resource for online businesses. With this info in your arsenal, I hope you feel more equipped to jump in and use Pinterest to skyrocket your visibility!

LOOKING FOR MORE INSTAGRAM TIPS AND TRICKS? HERE ARE SOME OF OUR FAVORITES:

Click here to grab a free copy of this complete guide to Pinterest Marketing.

Free Guide to Pinterest Marketing

First, make sure you read this blog post about creating 30 days worth of Instagram content here and learn how to create a colorful month of content in as little as 5 minutes.

Plus, check out these Instagram tips:

  • 30 Ideas for Instagram posts when you don’t have any ideas
  • Instagram Caption Ideas, Tips, and tricks
  • Find out the best times to post on Instagram for maximum engagement
  • Your top questions answered about Instagram
  • Why you should create an Instagram Challenge, and how
  • How to hack the Instagram Algorithm

Filed Under: Grow with Pinterest Tagged With: pinterest, pinterest for businesses, pinterest growth, pinterest marketing, pinterest setup

Previous
Next

A former Interior Designer turned Digital CEO who believes you can have an abundant life and revenue on repeat with organic marketing. I believe it, because I’ve done it. Originally creating Ivory Mix as a hobby, it quickly became a thriving multi six-figure business. I’m now obsessed with empowering online business owners with resources to scale their profits, subscribers, and traffic so they can ditch the hustle and influxes of stress.
Read More >>

Blog Categories

  • Create a Stunning Brand
  • Grow with Email Marketing
  • Grow with Instagram
  • Grow with Pinterest
  • Grow Your Traffic
  • Improve Your Focus and Mindset
  • Make More Money
  • Random Anecdotes

grow your traffic with pinterest - free ebook

grow your traffic with pinterest - free ebook

the_ivorymix

Ivory Mix • Kayla Marie Butler
This week, we launched a way for you to *Quickly* This week, we launched a way for you to *Quickly* Put Your New Ideas to Work with six on-demand workshops and hundreds of plug-n-play Bonus Templates .
.⠀⠀⠀⠀⠀⠀⠀⠀⠀
head to the link in bio to grab it. We'll be closing doors on this soon. creativebossmethod.com/pivot-kit/
Everyone is consuming more content these days. But Everyone is consuming more content these days. But, are you ready to create the right kind of content?⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
April content planning won’t be a schedule-and-forget-it kind of month. Nope, the world is going through a thing or two and we, as content creators, should stay mindful, timely, and sensitive.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
While you’ll definitely want to sprinkle a little sunshine into your followers' social feeds, I would encourage you to stay current on the climate and mood of the nation. Be sure to hop into your channels to give real-time tips and advice to guide them through this challenging time.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
We could all use a little reprieve and lighthearted fun, so I created this little roundup of all the content ideas, events, and national holidays for April, giving you a whole months worth of ideas for content creation, plus suggestions for images, graphics, and templates to use for your content batching.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
... and as you create fun, relevant content for your followers, you’ll bring a sense of normalcy to their lives in the midst of chaos — and right now that may be the most important service you can provide them.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
Click over to read today's blog post "How to Create a Content Plan for April" in my bio https://ivorymix.com/how-to-create-a-content-calendar-for-april/
in case you need the mood boost...⠀⠀⠀⠀⠀⠀⠀⠀⠀
.⠀⠀⠀⠀⠀⠀⠀⠀⠀
This week, we launched a way for you to Quickly Put Your New Ideas to Work with six on-demand workshops and hundreds of plug-n-play Bonus Templates (link in bio) or head to creativebossmethod.com/pivot-kit/
doubts 👏 every 👏step of the way.⠀⠀⠀⠀ doubts 👏 every 👏step of the way.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Look, I know how challenging starting a business is. I know how challenging growing a business is. I also know exactly what it's like to run a business during a recession. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
challenges will never go away. What matters is the choices you make each an every day.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So, are you ready for a new challenge?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you been hearing a lot about the benefits of Pinterest, and have been shying away out of fear of failure, let me encourage you to take the leap.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I've been automating about 50% of my marketing on Pinterest for the past 4+ years and it's honestly, one of the keys to my business success. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Today on the blog, I'm detailing exactly how I get it done. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Ready to learn the magic? head to the link in my bio ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
https://ivorymix.com/how-to-maximize-your-pinterest-impact-with-tailwind-smartloops/
take care of yourself today . This week, we launch take care of yourself today
.
This week, we launched a way for you to Quickly Put Your New Ideas to Work with six on-demand workshops and hundreds of plug-n-play Bonus Templates (link in bio) or head to creativebossmethod.com/pivot-kit/
unplug, relax and empty your thoughts before you h unplug, relax and empty your thoughts before you head to bed, you will be thanking me in the morning.⠀⠀⠀⠀⠀⠀⠀⠀⠀
.⠀⠀⠀⠀⠀⠀⠀⠀⠀
A well-rested biz owner is a productive biz owner.⠀⠀⠀⠀⠀⠀⠀⠀⠀
.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Self-care isn't just facials and getting your hair done, although those do make us feel good. Self-care is also getting a good night's sleep and prioritizing activities to help you sleep better.⠀⠀⠀⠀⠀⠀⠀⠀⠀
.⠀⠀⠀⠀⠀⠀⠀⠀⠀
This week, we launched a way for you to Quickly Put Your New Ideas to Work with six on-demand workshops and hundreds of plug-n-play Bonus Templates (link in bio) or head to creativebossmethod.com/pivot-kit/
Load More... FOLLOW @THE_IVORYMIX
  • About
  • Terms, Disclaimer, Policies, Licenses
  • Affiliates
  • Affiliate Dashboard
  • Contact
  • FAQ’s
  • Testimonials

Copyright © 2021 · Ivory Mix · BRAND + DESIGN

Login

Lost your password?

Reset Password

Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.

Log In