The Online Business Growth Roadmap 

Define Your Purpose & Brand

• Nail your niche and understand exactly who you serve
• Create your transformation statement and place that everywhere
• Create your Brand strategy, website, and Visuals
• Your Resources:
  • The ultimate guide to branding
  • How to create a brand strategy for your online business
  • Create your brand using Canva

Map Out Your Content and Social

• Create content buckets that generates the right leads
• Blog in those content buckets once a week
• Send out a newsletter featuring new content weekly
• Post your new content to all social channels and in relevant forums/Facebook Groups
• Re-Post your older content again. (older content should not be forgotten!)
• Your Resources:
  • How to save time and create content faster
  • How repurpose and get the absolute most from your current content 

Get Active on Pinterest

• Share 3 Pinterest pins for every new blog post
• SEO optimize your blog posts and Pinterest content
• Join and participate on Group Boards and Tailwind Tribes on Pinterest
• Your Resources:
  • How to start and grow a pinterest account for your business
  • the ultimate guide for Pinterest
  • Schedule Pins using Tailwind

Grow your Email List and Generate Leads

• Create epic free resource that is gated (your audience must subscribe for free access)
• Place your free resource sign up form on every page of my website 
• A the link to your freebie form/landing page on every social media account you have
• Your Resources:
  • How to get your first 100 email subscribers
  • Email List Building Plan
  • 65 freebie ideas to grow your email list

 

Turn Your Leads into Customers 

• Create a simple One-Time-Offer (OTO is a mini-product with massive value)
• Offer your OTO for  $7-$27 on the thank you page after a subscriber signs up
• Offer an Upsell product $27-99 to any customer who buys your OTO
• Your Resources:
  • How to build a passive income sales funnel
  • How to generate profit from Digital Products

Nurture Your Leads

• Create a nurturing welcome sequence of emails that get automatically sent to new email subscribers
• Invite Your subscribers to join your webinar, private facebook group, and/or Instagram
• Send a limited time offer of your core product
• Demonstrate the benefits, features, proof it works and give a deadline
• Your Resources:
  • 12 mistakes you’re making that are hurting your sales

Get Active on Instagram/Facebook

• Repurpose your blog posts, freebies, and emails into content for Instagram
• Post one thing every day that entertains, educates, inspires, or coverts 
• Post one story every day
• Host LIVE Q&A on Instagram and Facebook (weekly or Monthly)
• Your Resources
  • How to get more engagement from your followers on Instagram
  • Ultimate Workshop to learn Instagram Marketing

Create Videos Positioning You as an Expert

• Create 60 second – 10 minute  educational and inspiring video content 
• Use past blog posts and the frequently asked questions of your audience as inspiration for your videos
• Post your videos inside blog posts, on YouTube, and on IGTV
• Regularly host free workshops and webinars to generate more hype and leads for your product/service (end webinars with a limited offer and buy now call to action)

Collaborate with Other Creators

• Be seen and heard everywhere
• Reach out to podcasts an do guest blogging
• Find similar business owners in your niche with similar target audiences to collaborate with
• Host giveaways on social media together
• Host each other on Instagram Takeovers to generate leads and establish Authority
• Your Resources:
  • Collaboration ideas to boost sales

Launch a Minimum Viable Product (MVP)

• Create a core product that starts our as the smallest thing you can build that delivers great value to your audience and clients (usually priced at $99-$2000)
• Prep for launch and add a wait list to your sales page and collect new leads
• Launch your new offer to your wait list as a beta launch (discount for testing it out)
• Generate proof and testimonials while working with beta clients
• Announce the countdown to the official launch everywhere
• Continue gathering leads on your wait list
• Launch your new service or product with an open cart date and a close cart date.
• Offer limited time bonuses that expire
• Reopen your wait list and plan/announce your re-launch date
• Your Resources
  • How to generate profit from Digital Products
  • How to make money designing Printables
  • How to get more testimonials before and after you launch

Host Flash Sales & bundles

• Host flash sales and 2-day cart open on holidays, special events
• Collaborate with other creators to bundle and offer multiple products at a discount
• Bundle your own various smaller products and offers for special bundles and deals

Offer VIP Services, Coaching, Masterminds 

• Create high end and high-touch products/services ($1000 and up)
• Create one-to-one or one-to-many group coaching programs
• Offer this with limited seats on limited days for a higher price point
• Make this a natural upsell for clients who bought your MVP

Make Your Funnels Evergreen

• Using automation, create sales funnels that automatically nurtures leads and sells your MVP and VIP services everyday without having to launch or re-launch

Start Scaling with Ads

• Add the Facebook pixel to your website
• Start running ads that grows your leads and sales
• For the best results, only target ads towards specific audiences only (start with warm leads – example: run ads to people who have already been to your website)
• run ads to content, landing pages, and product offerings you know converts organically