I’m a recovering Pinterest junkie. I remember when it was new and you had to “request an invitation” to be a member.I used to pin everything and try a new craft or DIY every few weeks. In fact, one of my blogs many moons ago was dedicated to trying stuff from Pinterest. Like any addiction – it was very expensive $$$$$$$$$
If you’re using Pinterest already, then it’s probably no secret that there is explosive amounts of power behind Pinterest for people who own online businesses and blog. Just about every niche and market is represented on Pinterest and people are finding their customers and audience easily.
However, there are some little tricks to Pinterest that make it even easier for your customers and your audience to find you, and here they are.
5 Minute Tasks for Pinterest
Set up your account for “Rich Pins” on Pinterest
Go to the Rich Pin Validator, drop a link to your website, and “validate”
Once Pinterest recognizes you’re site, it will ask you to “apply”.
Once you’ve applied, it takes just a day or so before they approve your application. Once approved, you’re pins will start showing your wesbites name and logo beneath the image.
Join and pin to Group Boards
Go to http://pingroupie.com/
Search for ONE group board in your desired topic
Click the board you’ve chosen & follow their instructions to apply as a collaborator
Note: Make sure you understand the rules of the group board. Some only want you to pin once a day. If you break the rules, you’ll get kicked out of the board. 🙁 That’s no fun! So, be kind and follow the rules. Group boards are great because it gives you access to new people and followers every day.
Search and Keyword Optimize Your Profile
Identify your 2 most popular boards and move them to the top of your profile.
Rename your 2 boards using keywords that are very clear and highly searchable like “Vegan recipes” for instance (NOTE: you can still be unique, just make sure the keywords are in there).
Fill out the boards description with more keywords that relate like “vegetarian recipes” and “vegan meals” for instance. Also, see this example below.
Make sure your top boards are categorized properly
Vegan Recipes could be categorized under “food and drink” OR “Health and Fitness”. Knowing your ideal audience should guide you on which to choose.
Once you’ve established boards with keyword optimized names, you should start to see a trend for which ones are outperforming the others. Once this happens, you should move your popular boards to the top of your pinterest profile for new followers to find easily.
Fix up your Profile Bio
If you have a logo for your picture, change that to a headshot. Research shows that it’s more friendly and approachable to pinners when they see a face.
Add keywords to your profile name. For instance, mine is ” Ivorymix | Blogging Support & Education”
Add keywords naturally into your bio description. If your blog is about cooking and fitness, make sure you know the keywords that get searched the most and put them in your bio.
Optimize your Boards
Did you know that boards that contain pins that have been liked and repined a lot are more likely to show up higher in a persons search results?
One way you can help your most popular board is by moving pins that have not been repined or liked to a less popular board.
Spend 5 minutes doing that every day for 1 week in just your most popular boards.
Create secret boards for future blog posts, ideas, collaborations or opt-ins you’re creating!
I actually use secret boards for saving things I want to share and schedule for twitter!
I’m definitely not suggesting you steal anyone’s ideas by saving their pins. I’m suggesting you create a secret board every time you’re working on a new and epic blog post or want a messy place to save things to share on twitter, like me. Maybe it’s a round up of spring wreath ideas you’re working on, or maybe you just need some color inspiration for your next spring fashion collection post.
Collaborations using secret boards is a great way to share ideas with clients too. As an example, if you’re an Interior Designer or Photographer, you could create a secret board for your client to share their inspirations with you as a way to get started on a project.
Schedule your pins
If you don’t have at least 20 minutes a day to pin and repin organically, then schedule your pins and repins ahead of time.
(tip: other more advanced tools are available in some of these suggestions, but I’m only offering advice today about scheduling pins ahead of time)
RESOURCES FOR SCHEDULING & MONITORING PINS
(these are listed in order of ease of use. #1 is the easiest to use and it’s free, always)
2) Viral Woot
4) Tail Wind
Since joining board booster within the last 30 days, my pinterest growth stats have nearly doubled! Here are my stats for the past 6 months.
Click on our affiliate link and we’ll get a credit towards our monthly BoardBooster subscription, plus YOU will get to become an affiliate too and board booster could pay for itself!
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