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Simple 5 minute tasks to grow your blog using Pinterest

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Start Here for setting up your Pinterest for your blog and business content marketing

Pinterest strategies 101 for bloggers business owners and marketing your website

I’ve stripped down all of the best and basic Pinterest tips into this quick and easy guide. So, here are some little tricks to Pinterest that will surely make it even easier for your ideal audience to find you and your content on Pinterest.

Set up your business account with “Rich Pins” on Pinterest

  1. Go to the Rich Pin Validator, drop a link to your website, and “validate”
  2. Once Pinterest recognizes your site, it will ask you to “apply”.
  3. Once you’ve applied, it takes just a day or so before they approve your application.
  4. Once approved, your pins will start showing your websites name and logo beneath the image.

Join and pin to (the best) Group Boards 

  1. Go to http://pingroupie.com/
  2. Search for ONE group board in your desired topic
  3. Click the board you’ve chosen & follow their instructions to apply as a collaborator
  4. Make sure this board has a larger number of followers than you currently have (this will help expose your brand to new people)
  5. Make sure everyone in the board is sharing pins related to your content.
  6. After 30 daysm, take some time to monitor if the pins you share on the group board are being reppinned and clicked on. If not, it may be time to leave that board and join another)

Note: Make sure you understand the rules of the group board. Some only want you to pin once a day. If you break the rules, you’ll get kicked out of the board. 🙁 That’s no fun! So, be kind and follow the rules. Group boards are great because it gives you access to new people and followers every day.

Keyword Optimize Your Profile for Search

  1. Identify your 2 most popular boards and move them to the top of your profile.
  2. Rename your 2 boards using keywords that are very clear and highly searchable like “Vegan recipes” for instance (NOTE: you can still be unique, just make sure the keywords are in there to help people search and find your boards).
  3. Fill out the board’s description with more keywords that relate to “vegan recipes” and “vegan meals” for instance.

Make sure your top boards are categorized properly

Vegan Recipes could be categorized under “food and drink” OR “Health and Fitness”. Knowing your ideal audience should guide you on which to choose.

Once you’ve established boards with keyword optimized names, you should start to see a trend for which ones are outperforming the others. Once this happens, you should move your popular boards to the top of your Pinterest profile for new followers to find easily.

organized pinterest boards

 

Fix up your Profile Name and Bio

  • If you have a logo for your picture, change that to a headshot of yourself. Research shows that it’s more friendly and approachable to pinners when they see a face.
  • Add keywords to your profile name.
  • Add keywords naturally to your bio description. If your blog is about cooking and fitness, make sure you know the keywords that get searched the most and put them in your bio.

Optimize your Boards

Did you know that boards that contain pins that have been liked and repined a lot are more likely to show up higher in a person search results? One way you can help your most popular board is by moving pins that have not been repined or liked to a less popular board.

Spend 5 minutes doing that every day for 1 week in just your most popular boards.

Create secret boards for future blog posts, ideas, collaborations or opt-ins you’re creating!

I actually use secret boards for saving things I want to share and schedule on twitter!

I’m definitely not suggesting you steal anyone’s ideas by saving their pins. I’m suggesting you create a secret board every time you’re working on a new and epic blog post or want a messy place to save things to share on Twitter, like me. Maybe it’s a roundup of spring wreath ideas you’re working on, or maybe you just need some color inspiration for your next spring fashion collection post.

Collaborations using secret boards is a great way to share ideas with clients too. As an example, if you’re an Interior Designer or Photographer, you could create a secret board for your client to share their inspirations with you as a way to get started on a project.

Schedule your pins

If you don’t have at least 20 minutes a day to pin and repin organically, then schedule your pins and repins ahead of time.

Resources for scheduling, automating and monitoring your pins (in no particular order)

**Note: Unfortunately, as of June 2018, Boardbooster is no longer available and has closed their doors**

I recommend reading this blog post to learn how to pin your Pinterest pins.

Looking for More Pinterest Marketing Resources?

Be sure to ceck out the other tips and tricks for Pinterest Marketing on these blog posts:

 

*this blog post contains some affiliate links

 

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16 Comments

  1. Annie on April 7, 2016 at 10:12 am

    Excellent list 🙂 I’ve recently started slowly vamping up my own Pinterest account, and REALLY working on my company’s Pinterest… gone from a dozen or so visits in February, to over a hundred in March, to 90-something just in the first week of April!

    One thing I would add is that using UTM links to track your own pins is SUPER helpful… that way you can uniquely identify every pin that you post – and you can test things like the performance of different sizes/dimensions, colors, and content.

    I wrote about how to create/use UTM links here: http://www.anniesinger.me/utm-links-blog-promotion/
    It’s something I use for almost everything – Twitter, Facebook, Pinterest, Instagram, YouTube… UTM ALL the things!

  2. Sara on April 8, 2016 at 4:18 am

    I didn’t know that there was a free option for pin scheduling. Thanks for the insight!

  3. Karen Grosz on April 9, 2016 at 8:30 am

    There are few things I need to go to optimize my pinterest. Thanks. Will be pinning this.

  4. Kathryn on April 9, 2016 at 1:54 pm

    Thank you for all of these helpful tips, Kayla Marie! I’m implementing at least 3 different things from your post 🙂

  5. Renee on April 17, 2016 at 1:46 am

    Great tips as always Kayla! I have really been trying with Pinterest. But I know I need vertical images and just haven’t done that yet…so much to do…

  6. Sourav on April 17, 2016 at 6:16 am

    Thank you for linking to the free scheduler fo Pinterest. I have been using Tailwind, but would like to check out what a free tool can offer.

  7. Renee on June 15, 2016 at 2:30 am

    Thanks for the tips! I am really working to grow my Pinterest following (and blog) so this post is perfect from.

  8. Jenna on June 15, 2016 at 2:33 am

    This was extremely helpful. I think I’ll be switching to rich pins and also utilizing some of the scheduling tools you mentioned.

  9. Natasha Botkin on June 16, 2016 at 4:13 am

    Thank you so much love all of your ideas! xoxo

  10. Clearissa Coward on June 16, 2016 at 4:31 am

    As usual, I love the advice and I stopped while reading and did some of the things you suggested to my boards. Thank you.

  11. Donna on June 16, 2016 at 4:57 am

    This is a very actionable list of tips. I’ve refocused on Pinterest recently by doing all of these with good results.

  12. Tiffani on July 22, 2016 at 12:23 pm

    This is such a helpful list of tips! As a blogger just starting out it can be so overwhelming but people like you make it easier to get started. Thank you!

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