A simple Email list building plan

Are you looking to start an email list to grow your business this year?

If you are, then you’re on the right track! Building an email list is one of the best things you can do for your business and for growth in the new year.

In today’s blog post and video, I want to walk through the basics of getting started on email list building.

Want to skip the read? Watch this video on YouTube.

Establish your niche and ideal audience

To get started creating your email list building plan you need to have a niche and know who your target audience is. Do you know who your target audience is?

If not, it’s time to do some research and find out. Knowing what your target audience wants and needs is key to creating content that engages them and brings you results. So take a few minutes and figure out who your target audience is, what they want, and how you can give it to them. You won’t regret it! 

If you’re a content creator, it’s important to know what your audience wants and needs so that you can create a lead magnet and grow your email list. After all, you want to make sure they keep coming back for more! Luckily, research can help. By studying your target audience and their habits, you can get a good idea of what they’re looking for. So don’t be afraid to do some digging – the results could help you create irresistible content that keeps them hooked!

As a content creator, it’s important to also know who your competition is and how you can set yourself apart. Take some time to assess your competition and see how you can stand out from the crowd. You may be surprised at just how much difference a little bit of creativity can make.

Create a lead magnet

Creating a lead magnet is a great way to gather leads from your audience. But what is a lead magnet, and how do you create one? A lead magnet is basically an incentive that you offer your audience in exchange for their contact information.

This could be anything from a free eBook or report to a discount on your services. To create a lead magnet, start by brainstorming some ideas for content that your target audience would find useful.

Once you have an idea, put together a quick outline or draft and then polish it up into a final product. Finally, make sure to promote your lead magnet so that as many people as possible can see it!

Want to learn how to make a lead magnet? Read more about it here.

But if you want to skip the tutorial and get it done faster, I’ve put together a done-for-you lead magnet template with 65 lead magnet ideas so you can get started right away.

Make it easy to sign up for your lead magnet

You’ve put a lot of thought into creating your lead magnet, but how easy is it for people to sign up? If you make it hard to subscribe, people may not bother. Here are some tips on making it easy for people to sign up for your lead magnet. 

1) Make sure the subscription process is simple. Don’t ask for too much information, and use a recognizable and user-friendly form design. 

2) Place a sign-up form on every page of your website. This will ensure that visitors can easily subscribe no matter where they are on your site. 

3) Use social media to drive traffic to your sign-up form. Promote your offer

Want to create your first email list and signup form? I use ConvertKit. You can try them free here. 

Have a content plan for email list growth

To get more traffic to your new lead magnet and to grow your email list, you’ll want to create content regularly on your social media, a blog, or YouTube channels you have. 

You can easily start by developing weekly or monthly content themes, you can attract new readers who are interested in your topics. And, once they’re subscribed, you can keep them engaged with additional content and offers. 

Need help with content? grab my Easy Marketing Planner for a year of content ideas

So, how do you come up with a content plan that works for you? 

There’s no one-size-fits-all answer to this question – what works for one person might not work for another. But here are a few tips to help you come up with a content plan that works for you.

First, start by brainstorming ideas and think about the types of content you want to create. Then, figure out when you want to publish new content and create a schedule that fits your timeline. 

Finally, make sure your content is engaging and relevant to your lead magnets so that you can naturally send them to sign up!

 If you can follow these tips, you’ll be on your way to creating a successful content plan that actually helps you grow your email list!

Want to learn how I create content for Instagram, YouTube, and my Blog? Read more about it here

Place a call-to-action everywhere

By adding a call-to-action (CTA) to every possible location on your website and social media, you can see a significant increase in signups.

Here are some places you might consider:

• Website Pages
• Blog Posts
• Social Media Captions
• Short Videos and Stories
• YouTube Videos

Nurture your list with a welcome sequence

Think about the last time you signed up for a mailing list. Maybe it was for an online course, or to get notified when a new blog post is published. What happened when you signed up?

Chances are, you received a series of emails welcoming you to the list and explaining what you can expect from being a subscriber.

This is called a welcome sequence, and it’s an important tool for nurturing your email list. This is usually a series of 3 – 7 Automated emails. You can set one up quickly and easily using tools like Convertkit, Flodesk, Mailchimp and more. 

Have a weekly newsletter and content plan to nurture your email list

If you’re not using a weekly newsletter and content plan to nurture your email list, you’re missing out on a lot of potential growth. I’ve talked with many content creators who feel guilty of putting all their energy into creating great blog posts, and then forgetting to market them and share them to their email list!

If this is you, you’re not alone. Even the best content can go unnoticed if you don’t promote it in the right way. 

One of the most effective ways to market your content is to nurture your email list. A weekly newsletter is a great way to do that. But creating quality content on a regular basis can be tricky.

That’s where a content plan comes in handy. 

Need to set up your first welcome sequence? I’ve mapped out the entire thing inside the easy email conversion bundle.

Sell to your email list and convert them into customers and clients

If you follow this blog post and take action, you will probably have an email list of subscribers that you’ll be gathering over time. But what are you going to do to convert those subscribers into customers or clients?

Here are a few ways you can use your email list to turn subscribers into customers:

• Automate a simple offer and sales funnel after your welcome sequence
• Flash and holiday sales
• Send invitations to webinars and launches
• Host challenges
• Send case studies and testimonial stories
• Share product walkthroughs
• Launch new products

Want to learn more about selling to your email list? Read the full article here

Remember..

To start building an email list and using that list to its full potential, there are a few key things I want you to take away from this blog. 

• Remember to talk about the value of your lead magnets frequently in your content
• Always nurture your email list with weekly emails
• When you send emails, keep your emails to just one topic and call to action
• Don’t forget to actually sell your products and offers monthly
• And finally, utilize the P.S. at the bottom of emails for reminders and offers

Conclusion

Now that we’re through, I want you to save this so you can refer to it later! I’ve also put together this free resource for you to continue your learning!

If you like this article, let me know by sharing your favorite part in the comments below, and if you decide to save it or share it, go ahead and tag me on Instagram so that I see it . You’ll get your chance to be featured in my Instagram stories every week!

What Next?

I’ve put together a done-for-you lead magnet template with 65 lead magnet ideas so you can get started right away.

Read More

• How to nurture your email list so they’re ready to buy
• Why you shouldn’t only use Instagram for marketing and content
• How to grow your email list by 12k this year
• 8 Ways to grow your email list on Instagram