6 Weekly Must-Do Activities to Grow Your Business Income and Sales

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Not all the tasks on your to-do list deserve your energy. Some activities will directly impact your income, while others are just busywork dressed up as “being productive.”

So how do you know the difference? It’s about focusing on the things that actually grow your business—connecting with your audience, creating offers they need, and keeping your customers happy.

If you’ve ever found yourself doing more busy work, like tweaking Canva designs for hours instead of following up with leads, this one is for you. If you’re serious about increasing your sales and revenue, then it’s time to focus on the high-impact, income-generating activities that actually grow your business.

Let’s dive into the must-do activities that will actually move the needle (without burning you out).

Before you read on, make sure you check out my straightforward blueprint to establishing a passive income stream in one 15-day step-by-step plan.

Top 6 Task to Grow Your Business and Sales Every Week

1. Build Relationships With Your Audience

If you’re spending more time tweaking Canva templates than connecting with your audience, let’s recalibrate. Engaging with potential customers, existing followers, or even your email list is one of the fastest ways to create trust and generate sales. Relationships matter—people buy from people they trust.

Here’s How to Make It Happen:

Set aside time every day to connect: reply to emails, DMs, or comments. Make it part of your routine.
Use a simple tracker (like a Google Sheet or Trello board) to keep tabs on leads or people you’ve reached out to.
Personalize your follow-ups. Forget generic templates and actually address their pain points.

Example: Let’s say you sell a course on managing overwhelm. Instead of sending one email to your entire email list with “Buy Now!”, send a personalized more specific message to certain leads who downloaded your free guide, asking how they’re doing with it and offering a solution tailored to them. That personal touch makes a huge difference.

Want to learn more about selling to your email list? Read the full article here

2. Create and Launch Offers That Solve Real Problems (and keep them updated)

Your audience doesn’t need another cookie-cutter product. They’re looking for solutions to their specific challenges, and that’s where your offers come in. Whether it’s a digital product, an online course, or a bundle, giving them exactly what they need (at the right time) keeps them coming back.

How to get it done:

Get feedback! Ask your audience about their current struggles—this helps you create offers that truly resonate.
Validate your ideas with pre-sales or early access. Why spend hours building something that won’t sell?
Combine existing products or services into bundles for extra value without starting from scratch.

Example: If you sell digital planners, why not launch a “Quarterly Reset Kit” with fresh templates, habit trackers, and planning guides? It’s a win for your audience and keeps your offers exciting.

One easy way to get it done is by rebranding PLR or MRR like this digital planner included in the Ivory Mix content membership

3. Partner and Collaborate for a Bigger Impact

You don’t have to do this alone. Partnering with brands, influencers, or other entrepreneurs who share your audience can open doors you didn’t even know existed. Think about collaborations that feel natural and mutually beneficial.

Easy Ways to Collaborate:

Reach out to businesses or creators in your niche who align with your values (but aren’t competitors).
Host a joint workshop, swap newsletter features, or create a collaborative product.
Always bring value to the table: What’s in it for them?

Example: If you teach blogging strategy, partner with a branding expert to create a mini-course that combines their visuals with your content expertise. Two audiences, double the impact.

>> Need some ideas or messages you can send to grow collaborators to work with?

Check out my go-to email templates and make sure to read the blog on collaborations here.

4. Create Content That Actually Converts

Posting just to check a box? That’s a no from me. Your content needs to inspire, educate, or solve problems to really make an impact. When done right, it builds trust and subtly guides your audience toward your paid offers.

What to Focus On:

Answer common questions or bust myths your audience is struggling with.
Mix up your formats: blogs, Reels, email tips, carousels—repurpose like a pro.
Keep your content funnel-ready by linking it to freebies or paid offers.

Example: A productivity coach could write a blog post titled “Top 5 Ways to Get More Done in Less Time,” create a Reel summarizing the tips, and offer a free weekly planner download. It’s all about creating pathways from free content to paid products.

5. Keep Your Current Customers Happy

Sometimes we’re so focused on finding new customers that we forget about the people who already bought from us. Newsflash: it’s easier (and more profitable) to keep your existing customers coming back than to constantly chase new ones.

Retention Ideas:

Surprise them with something extra: a bonus, a discount, or an exclusive resource.
Host special events just for them—a live Q&A, a mini-mastermind, or a thank-you session.
Create a loyalty program that rewards repeat purchases.

Example: If you’ve sold a course, follow up with your students after they finish. Offer them a bonus module or invite them to an exclusive alumni group where they can continue learning. Loyalty = long-term growth.

6. Structure Your Week Around These Activities

Feeling overwhelmed by all the things? Let’s break it down into a weekly flow that actually works. Here’s an example of how to structure your week around income-generating activities:

Monday: Follow up with leads, reply to inquiries, and check in with your audience.

Tuesday: Brainstorm or refine your next offer—this could be a new course, a seasonal bundle, or even a freebie to grow your email list.

Wednesday: Dedicate time to building relationships—reach out to collaborators or engage with your audience in a deeper way.

Thursday: Batch your content. Blogs, Reels, emails—knock them out while you’re in the zone.

Friday: Focus on retention. Send thank-you notes, share exclusive perks, or highlight a customer success story.

When you prioritize these income-producing activities, you’re not just busy—you’re productive in a way that grows your business. You’ve got this!

More growth an sales in your business isn’t going to be about doing everything on this list perfects. You’ll find over time that it’s about doing the things that matter most more frequently.

By focusing your time and energy more often on these activities that directly drive income, you’ll set your business up for sustainable growth—and save yourself from burnout!

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