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The art of sending an opt-in using MailChimp

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how to give your opt-in to subscribers using mailchimp email service

What is one buzzword in blogging that you hear all the time? Opt-in. An opt-in is a free item that bloggers and business owners develop specifically for their audience, but that is only given out in exchange for your email address.

Examples of Opt-in’s

Printable (checklist, recipe, workbook, etc…)

A secret piece of information

An email course

Stock Photos (like these ones here)

I gain anywhere from 30-100 new subscribers everyday by creating and sharing opt-ins on my blog. Here’s a snap shot at my growth over a 5 week period:

Many email newsletter services that are free work the same, but this tutorial is specifically about how to achieve this exchange of opt-ins using the welcome emails from the specifc free email service mailchimp. Once you have a mailchimp account set up and an opt-in or a freebie ready to give away, this 5 minute task is exactly how you can collect emails and delivery your freebie with a welcome email at the same time. Although there are a few steps, it really won’t take you long.


Create a password protected page or post in your blog and make sure you put your freebie on this page. This is where your reader will finally go to download the document(s).

password protect



Go to your mailchimp account and create a “Final Welcome” email that will get sent to any new subscribers. Make sure you put a link to your NEW password protected freebie page and the special password in your final welcome email. This is what gets sent to your new subscriber telling them where to go to get their freebies.


While on your mailchimp account still, go copy the link to your general email sign up form.

subscribe link from mailchimp


With the link copied, go and paste this link for your general email sign up form into the blog post offering your reader this freebie. You can paste the link on an image or just as text.

If you have any questions about this process, please ask in the comments below.

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  1. Krista on May 21, 2016 at 3:45 pm

    I’ve been wondering how I can set up a MailChimp opt-in for a while. Thanks for making such a clear outline and sharing your results with the method 🙂

  2. Jimena on June 8, 2016 at 4:49 am

    Thank you so much for such clear instructions! Your genuine willingness to help us new Bloggers is immensely valuable. Your Facebook Group is the one I have learnt the most from.

  3. Sarah on August 7, 2016 at 12:47 pm

    This is super helpful! I was wondering if there’s a way to take this a step further?

    Is it possible to give away many different options without making different lists every time? For example:

    User signs up for worksheet A using form A and is automatically delivered worksheet A.

    User B signs up for worksheet B using form B and his automatically delivered worksheet B.

    Both users become members of the main email list.

    Is this even a thing?? Would so appreciate your help!

    • Author: Kayla Marie on August 7, 2016 at 12:58 pm

      Yes Sarah. Using a different sign up form, like Mail Munch, you can set it up to put your subscribers on the same list and then be sent to a page after sign up. The link to this final page can the URL to something you’ve uploaded to your media files.

      • Sarah on August 8, 2016 at 2:04 am

        Thank you so much! Totally checking out Mail Much. Looks awesome! Thanks again 🙂 Happy Monday!

  4. Jackie on November 1, 2016 at 8:08 am

    Thank you for all the images. I need that to help me set up MailChimp. This is exactly what I have been looking for!

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