You’re a blogger, so naturally, you want to tell the world a little ‘about’ yourself. Being a blogger can mean a bunch of different things; you could be blogging about your day-2-day life, sharing with the world your addiction to vegan cooking, or it could mean that you’re a business owner who is attempting to engage with its customers on a “real” level. All of these blogs have a different function and the “about” page is where it all comes together for the reader.
This is where the new visitor and reader gets an overall glimpse into what your space on the internet is all about. You can head to my about page to see what I’m all about. That’s cool, but you may notice I have a “start here” page too. Now you’re confused and don’t know where to go. So, what’s the difference?
“Start Here” page versus About page
They seem similar but they serve different purposes.
A “start here” page is a good place for a landing or home page too. Whichever you choose, the home or start here page should serve as the site directory and where you want people to go first so they can take a glimpse of your blog from 10,000 feet up. Meaning, they get an overall clue of what the website / blog has on it and they can decide where they want to go next. It may include a little info about you or your business, but keep in mind that it should give an overall glance at the blog as a whole, your categories and your brand.
An about page is where people get to know what your brand, business, and you are all about. What kinds of things do you write about and why do you write about them? This about page should also show the reader what you look like, some photos that give a sense of who you are because a picture speaks a 1000 words, right? There should also be something interesting and unique for the reader to want to laugh, cry, and connect with you and truly get a sense of why you do what you do. Then, comes the call to action. Send your reader to read a special post you wrote or invite them to download a freebie you created. Create something the reader will want to share, comment on, or take with them for the future as a reminder to come back.
If that’s all cleared up now, let’s get to creating your awesome about page!
Write a simple but warm greeting to your reader.
Say hello and welcome them in a warm and inviting way. Be creative and be your cute self! This is going to pique the interest of your “keeper” readers. They say a first impression is everything, so if you greet them in a way that’s uniquely you and consistent with your blog and brand, then you will get the people who get you to stick around.
Tell your reader in a few sentences what the blog will provide them.
This is where you get straight to the meat of your blog and tell them, “Hey reader, you wanted blankity-blank, well you’ve got it!” I don’t want you to necessarily use those words, but you get what I’m sayin’!
Tell them how they can benefit from reading and subscribing to your blog. What awesome advice and service do you provide? Write this a few times until you’ve narrowed it down to 2-3 sentences because readers don’t want to be sold to all day long.
Get personal and tell your back story and don’t forget to share your biggest ah-hah moment and what inspired you to create the blog (make them laugh, cry, or get mad).
This is the long winded part. The part where your writing gets to shine. It doesn’t need to be 5 paragraphs, but remember that this is why they clicked on the ‘about’ page. Make sure you include some interesting photos that show you in your best. As you’ll see on my about page, I’m doing exactly that (hahaha). Okay, I’ve got my tongue sticking out. But ya know what? That’s me and that’s my personal brand. I’m kind of a spunky, professional designer, who’s totally dorky and fun, yet organized. It’s like an organized chaos on my about page!
Let’s get your reader to do something!
Last but not least, you need to create a call to action. Something you want them to read, download or subscribe to. If you’ve done your job right and made them have the “feels” (my husband is going to kill me for using that word) then you’re reader is naturally going to want to follow your direction and “read more” or get to the next step.
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