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Do you ever notice when content on similar topics can end up getting wildly different engagement from your audience? What’s up with that? I’m a data girl and I love diving into what works and what doesnt so I can understand it better. This is the kind of thing that interests me most and when…

If you’ve ever opened Instagram Stories and thought, “What am I supposed to post today?” you’re definitely not the only one. It’s easy to feel like every Story needs to be creative, exciting, or perfectly put together. Somewhere along the way, a lot of business owners started believing they had to document every moment of…

One of the biggest mistakes I see business owners make with email marketing is assuming every email needs to be a promotion, launch, or major announcement. It doesn’t. Some of the best emails are the simplest ones. Your subscribers joined your list because they wanted to hear from you. They don’t need a perfectly crafted…

You’ve probably heard that the first line of your content matters. It does. But. the good news? You don’t need to reinvent the wheel every time you create content. Most of the time, I’m rotating through the same handful of hook formulas. I just change the topic depending on what I want to talk about….