70 of the best video content ideas for social media to help grow your business

70 of the best video content ideas for social media to help grow your business

Video content is a powerful way to communicate your message and engage with your audience. It is also a great way to build trust and establish credibility with your viewers.

It’s no surprise then that platforms and formats like TikTok and Instagram Reels have become popular. In fact, my audience grew to 7000 followers within just 2 months of focusing on short videos on Tiktok.

What types of video content works on social media to grow your business?

It’s important to have the right type of videos and TIkTok videos tend to be shorter and more informal than videos you see on YouTube or Instagram.

That said, the best video ideas are not supposed to be ads. The best video ideas will help you connect more with your audience, share more about you – the business owner – and build enough trust and authority with your audience so they’re ready for the moment when a relevant call to action comes.

If you’re looking for some inspiration, scroll down to get 70 of the best video content ideas for social media to will help you grow your business.

But, before you get started with these ideas, take note of these video content tip.

Video Content Tip #1: Always try to add captions or text to your videos

Adding text to videos is a great way to communicate your ideas or instructions and captions can be a great way to increase the accessibility of your videos, and it’s not too difficult to add them.

To keep the attention of viewers, it helps to add text, even just a little. This ensure that viewers are able to understand the message being conveyed even if they can’t hear it. Plus, let’s remember that many people will choose to watch your video without sound on. This is especially helpful for those who are deaf or hard of hearing.

There are a few ways you can add captions to your videos.

On Tiktok, you’ll use the caption button that is located on the right side of their video editor.

On Instagram Reels or Stories, you’ll use the caption sticker located in the menu at the top of their video editor.

YouTube will often automatically transcribe your videos with captions, which is great. But, you can also upload a transcript of your video as closed captions during the upload process.

Video Content Tip #2: Create a set of on-brand video templates using Canva (or download and use our premium templates)

Canva is an excellent tool for making graphics and video template, and they have templates that are perfect for video content. The templates are simple to use and the finished product looks professional.

In order to create a set of on-brand video templates using Canva, you will need to start by going to their desktop app or downloading their free app on your phone. From there, you can find the template that best suits your needs by searching “mobile video”.

You can customize it by adding text or uploading your own background images. Once you’re done designing the template, you can save it and then use it over and over again!

Want a short cut? Inside the Ivory Mix Membership, We’ve got many video templates, stock videos, and Monthly Video Prompts (with captions), including a full length YouTube Video template for Canva.

Click here to learn more about the membership.

Need a tutorial? Start with one of these: 

Ready to get started?! Use these ideas as prompts for stories, pre-recorded videos, or for going LIVE

70 of the best video content ideas for social media. Use these to help you grow your business on Instagram Reels, TikTok, Instagram Stories, or YouTube:

1. Introduce Yourself

2. Give a Mini-Training

3. Do a Q&A (use the question sticker)

4. Share what you’re working on

5. Survey your audience with a poll

6. Share your workspace/desk for the day

7. Share a client testimonial

8. Share the list of  books you’re reading

9. Share each hour of your day with a time-stamp

10. Shout out to a brand/product you love

11. Tease a new thing that you’re working on

12. Share your morning routine

13. Share your story and how you got started

14. Quiz your audience using the quiz sticker (then give related resources on the topic)

15. Encourage your audience to follow you on other platforms that you’re on

16. Share about upcoming programs or events

17. Tell your audience about your go-to podcast

18. Talk about your ideal client and why you serve them

19. Do a live Q&A about your topic of interest

20. Share the setup at your office or studio

21. Share your favorite [insert you area of expertise] tips

22. “Get ready with me”

23. Share your favorite place (to work in, relax in, etc)

24. Show off your adorable pet and the tricks it can do

25. Read an excerpt of your latest blog post (teaser)

26. Offer relationship advice for your type of audience

27. Looking over your shoulder as you set up something

28. Share a book review

29. Share your reading list focused on a genre

30. Share a This or That quiz

31. Lip sync to a popular sound or song (and make it related to your niche)

32. Read the news (& include your own commentary)

33. Share (or teach) a dance routine

34. Do a workout (share it live)

35. Makeup or hair tutorial

36. Share an interview with someone (or host it live)

37. Live stream an event or conference

38. Behind-the-scenes as you get ready to launch something

39. Adventures in foreign or other cities across the world

40. LIVE stream your presentation or speech as you give it

41. Share something you learned today

42. Share what inspires you

43. Share your progress on your goals

44. Share your philosophy on life and/or business

45. Share your collection of XYZ

46. Unbox something (pre-recorded or do it live)

47. Have your audience vote on upcoming blog posts or product names (use the poll sticker)

48. Offer advice or tips around business, life, marketing, etc

49. Share your mistakes and what you learned from them

50. Discuss your favorite charity and how to donate

51. How you stay motivated or inspired

52. Your biggest obstacle and how you overcame it

53. What you’d tell your younger self

54. Things you wish you knew before you XYZ

55. Why you do a certain thing differently than most

56. Things you learned during an event/conference

57. List out some of your favorite brands that help you do XYZ

58. Your favorite tools to make your life easier

59. The best investments you’ve ever made

60. Your morning routine

61. Your nightly routine

62. Share during a shopping trip

63. Announcing something big and juicy

64. Hosting a giveaway or contest

65. Something crazy that happened to you

66. How you travel and your tips for easy traveling

67. Cook something and share the recipe (maybe do it live)

68. How to do something most people don’t know how to do

69. Celebrate something important

70. Give a product demonstration

Want a shortcut to over 1500 video and content ideas?

Use my Mega Easy Bundle

Included in the Mega Easy Bundle are all these Easy and Essential Content Creation Bundles listed below

• Easy Marketing Planner (1500+ Content Ideas, Captions, and Trello/Google docs)
• Easy Reel Bundle (Reel ideas, tutorials and canva templates)
• Easy Email Conversion Bundle (Email List building and Welcome Email Templates)
• Easy Launch Social Campaign (Launch Emails, Captions, and Graphics for a sale or launch)
• Essential Instagram Canva Templates Kit (30 Canva Templates)
• Essential Reel Canva Templates (4 Sets of Canva Templates)

What Next?

Want to learn more about Video content to help grow your business? Here are some more blog posts and tutorials about Video content:

• • Create reels with only photos
  • Reels Ideas without your face
  • Reel Ideas you don’t have to dance to
  • How to create a video pin on pinterest
  • How to make Instagram reels with stock videos
  • Learn how to record and edit a YouTube Video in Canva