5 Evergreen Content Examples for Instagram (and how to get started)

If you’re looking for ways to make your content last long after you publish it, you’ve come to the right place. 

Creating evergreen content is an easy way to gain long-term clicks, views, and relevance. 

Here are five ideas to get you started, as well as our top tips for long-lasting content.

Evergreen Content: What Is It?

The concept of evergreen content can be applied to anything you create for your website, blog, or social media. The idea is that this content will remain relevant over time.

Content that remains evergreen is timeless and relevant for many years to come, while trendy content is subject to seasonality and has a short life span.

As examples of evergreen content, Ivory Mix’s past blog posts can be referenced at any time throughout the year since most topics are broad and not tied to any specific holidays, trends, or events.

Like this blog posts:

Why is Evergreen Content Important?

It is a good idea and important to create evergreen content because it is likely to gain more views, be seen on search engines, and rank quickly and long-term because evergreen topics are relevant for a long time. So before you get started, be sure to pick content topics that are searched often in your niche.

Plus, evergreen content can easily be repurposed into new forms of content.

Wouldn’t you be glad to work on content that serves multiple purposes?

With Ivory Mix blog posts, we will also create YouTube videos, reels and social media posts across many platforms, and in the email newsletter we send out each week.

Let’s take a look at this example of one idea being repurposed on 3 platforms:

An Evergreen Content Creation Guide

It’s clear that evergreen content can be an effective content strategy because of the potential time savings and audience reach. The question is, how do you create (and also maintain) it?

To start, you’ll need to create Evergreen Content ideas:

1. Get your inspiration from FAQ’s from your audience
2. Focus on Keywords With Traffic Potential in your niche
3. Avoid Trends for this process
4. Refresh Your Content Regularly by repurposing it with a new spin or designed template

First, Get Your Inspiration From FAQ’s Provided By Your Audience

If you want ideas for evergreen content, just look in your Direct Messages and emails from your followers and customers. Take a look at what people are continually asking you.

Try searching Google or frequently asked questions related to your niche or industry if you don’t have many messages yet.

Identify common themes among these places and use them to start brainstorming your first evergreen content ideas. 

Second, Focus on Keywords With Traffic Potential in Your Niche

It is important to stay away from trending or holiday topics and concentrate on attracting a consistent flow of new followers to your social media and from search traffic to your site.

That’s why keyword research is key. 

Using Google Trends or Pinterest Explore can help you find keywords that have a long-term interest and have remained consistently popular over time.

A great example of this is the monthly Google search volume for the keyword “weekly meal plan” over 12 months:

Third, Avoid Trends For Your Evergreen Content

Your brand can take advantage of trend-focused content to engage with customers in a trending topic, demonstrate your personality, or get a quick boost in engagement.

But, be prepared for this content to only work for a short period of time. 

Fourth, Refresh Your Content Regularly by Repurposing it With a New Spin or Designed Template

You will want to revisit your evergreen content topics from time to time. Updating them means you are more likely to attract new followers and visitors, but with the same topic.

If we’re talking about a blog and search engine rankings, updating an old post with new tips and other relevant information can be a huge help to boost traffic. 

And when you update a blog, you can make social media updates too.  

You can plan to refresh older blog posts every quarter and re-post updated social media content on that topic too. 

PRO TIP: Once you get the hang of evergreen content, you can combine evergreen content with trending content to create a winning content strategy!

The 5 Most Effective Evergreen Content Examples

Interested in creating your own evergreen content? The following is a list of five evergreen content examples you can try:

1. Create a checklist or step-by-step tips
2. Make a tutorial video
3. Answer Frequently asked questions
4. Make a list of recommendations
5. Share a case study or client story

#1 Create a checklist or step-by-step tips

Lists are easily digestible, low-lift, and have the potential to drive major traffic — making them a no-brainer evergreen content idea. 

Many people love to consume content in a simple list form. They’re easy to digest, and can drive major traffic because they’re so helpful. 

As a bonus, they’re also relatively easy to make. 

You can post lists on a blog, as a graphic on social media or as a lead magnet to grow your email list. 

Checklists and templates can be easily made and customized on Canva. 

Identify blog topics, social media topics, or lead magnets that would be helpful to your target audience that could take the form of a list.

You can always use a list graphic on Instagram to drive traffic to your other evergreen content and lead magnets too!

Need a hand? Use resources from the Ivory Mix content membership for this to save you time and stand out.

#2 Make a tutorial video

There are several reasons why creating a tutorial video for evergreen content on your website, blog or social media is a great idea:

Increased engagement: Videos are a highly engaging form of content that can capture your audience’s attention and keep them on your site for longer periods of time. This can also lead to increased sharing and social media exposure, as viewers are more likely to share a video.

Improved SEO: Videos can also improve your search engine rankings, as they can help to increase the time spent on your site and reduce bounce rates. Additionally, videos that are optimized for search engines can show up in both Google’s main search results, Some Social Platforms like TikTok, and in YouTube results.

Better accessibility: Some people prefer to learn through visual and auditory means, rather than text. By providing a video tutorial, you can reach a wider audience and ensure that everyone has access to your content.

Increased authority: Creating high-quality videos demonstrates that you are an expert in your field and can help to establish your authority in your niche. This can lead to increased trust and credibility, which can ultimately lead to more sales or conversions.

Overall, creating a tutorial video for evergreen content  is a great way to engage your audience, improve your search engine rankings, and establish your authority on your evergreen topics.

 

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A post shared by Ivory Mix™ | Kayla – Canva Templates & Stock Photos (@the_ivorymix)

#3 Answer Frequently asked questions

You may already have some of the best evergreen content ideas. For example, if your followers have questions about you or your brand, you can provide answers to those in the form of content.

As a result, if a follower asks the question in the future, you will be able to refer them to your FAQ.

#4 Make a list of recommendations

In order to create the best recommendations to your audience, it’s important to have two things in mind: an in-depth analysis that serves your audience as well as keywords that will be relevant for the long run.

Such as recommending the best tools for content creators in a reel.

 

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A post shared by Ivory Mix™ | Kayla – Canva Templates & Stock Photos (@the_ivorymix)

#5 Share a case study or client story

Sharing data-driven content or a client story is the perfect opportunity to display your expertise and to showcase your skill set and knowledge within your niche.

Your business will benefit from the evergreen content opportunity as well as the clear social proof that a client story / case study can provide

 

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A post shared by Ivory Mix™ | Kayla – Canva Templates & Stock Photos (@the_ivorymix)

There you have it – everything you need to build a content empire with evergreen content! 

Use the Ivory Mix Membership to Create Content Faster

Now that you’re hooked up with an evergreen content strategy, don’t spend hours at the keyboard trying to personalize and schedule your posts. Get exclusive access to our stunning, easy-to-customize Canva templates and Caption templates to customize your Content!

If you’re a member f the Ivory Mix content membership, you already have access to the pre-formatted and styled templates for your business! Simply place styled-stock images from the Ivory Mix library into the template, change the text, and create eye-catching social media images in a matter of minutes. Click here to learn more about the Ivory Mix membership 

What Next? Read More on The Blog

• 14 Ways to grow your business without social media
• 8 Ways to get free marketing in your business
• 12 Content Ideas to Post When Launching Your First Digital Product, Course, or Service