What to put in your Instagram bio to get followers

Last week, we discussed why it’s really important to pick a niche and really dive into one topic in your content.

That naturally brings us to how to create a social media presence that attracts your ideal client. It all starts with your Instagram bio.

You can utilize a lot of what I’m going to share with you today on Instagram, on other platforms as well. But we’re really diving into how to structure the perfect Instagram bio that gets the attention of your ideal client and ideal audience, so that they know that they’re in the right place, and that you are someone to watch and follow.

You can skip the read and watch the video here:

This is your bio, but there’s more involved in your bio than just the description under your name.

You have your name, your username, pronouns, the website link that you want people to click on, and your actual bio.

Username

The username is what is associated with your account, but it should be branded or related to your name or what you do. For instance, my website is ivorymix.com. My username is @theivorymix.

If you were a real estate agent and your name was Michelle, your username should be @michelleagent or something along those lines that tells them not only who you are, but what you do.

It’s either going to be related to who you are and what you do, or your brand’s name.

Name

Beyond that, you have the actual name. This shows up right underneath your headshot, and includes your name or your business’s name and what you do or specialize in.

These are important words because they’re actually searchable words on Instagram. When someone goes to the search tab and types in marketing expert, they will find my name will come up, because these words are searchable.

Bio

Besides those two things, the name and the username, you want to include your website and a bio. When you tap into the bio, you have limited number of characters, about 150 characters.

I like to break bios into three sections. The bottom section is about the call to action. What do you want them to do, and what is your link in your bio related to?

I am pointing down and saying easy marketing plan because when they click, you can see it’s pointing to the link. When they click, at the top of my bio is the Easy Marketing Planner. It’s a call to action to grab the easy marketing planner.

The second element of the bio is something to build authority, something to build trust or something that you’re known for or have been seen on.

This could be what you specialize in, it could be how many customers you’ve served, it could be how much revenue you’ve created for your clients, it could be how many clients that you’ve served, some sort of authority number.

The very top and the last bit of your bio, is what you do and who you help.

I’ve got a few different templates and I want to share those with you. You can use this same structure, whether you are a client-based business, a service-based business, or if you’re a product-based business.

Instagram bio for content creators

If you’re a content creator, a coach, maybe you own a membership, have an online course, or you’re even a service provider like a virtual assistant, this would be my recommended bio structure.

You would start with who you are, and who you serve or your target audience and what they’re looking for or what you help them with. That’s the basic structure.

Let’s say you’re a blogger for people who are fanatic about books, you would structure it like this:

Book blogger helping fiction lovers discover the best new books to read.

It tells who you are, who you help, and with what do you help them with. This will apply to anyone who’s a service-based business, a coach or a content creator.

Instagram bio for product-based businesses

For those of you who are product creators and create physical products, you might need a different type of bio. It’s kind of the same structure where you have the three different lines, because really the goal is the same.

Your target audience has a goal associated with your physical product, whether it’s a piece of clothing, jewelry, a candle, a book, or stationary. It may not be a tangible goal like making more money or fixing your relationship. It may just be something like creating the room or the space that you want to live in.

Whatever the goal is, you have to associate that with your target audience and your physical product.

I’m using a stationary company as an example, your bio might start out with:

“Helping true stationary fans turn desk goals into reality.”

That’s how you would still create a bio, even if you were a product-based business.

Instagram bio structure

Just to recap, your bio should have three lines in it.

The third line should be related to your freebie or the link that you want them to click in your bio. It doesn’t have to be for a freebie, it could be something to purchase, but it should be a call to action related to the link.

The second line should be some sort of thing that provides authority. If you have a physical product this could be something that really connects with your audience and tells them that you can be trusted, whether that’s number of units sold, how many countries you’ve sold in, or how many clients you’ve served.

The top line is the attention grabber. Who do you help? Why do you help them? And what do you help them achieve?

You can use either one of these templates to get started in creating your unique bio.

Last but not least, once you have your template chosen and you’ve customized it, you want to keep the words under 150 characters because that is all the space that you have inside of your bio.

Adding emojis

However, to make things stand out and to really capture visual attention, you want to leave a little space for a few emojis if you can, because you can see the eye goes towards something visually interesting.

Use those emojis to help you structure a better bio and grab attention visually as well. It helps break up the text and the content and makes it even easier to read.

If I’m typing something on the computer versus on my mobile phone, I will go to the website, getemoji.com and I will actually copy emojis from there on to the bio.

When you’re ready to copy and paste you can copy it, go over to your Instagram profile, hit edit profile and then scroll down to the bio and paste that in there.

Now that you know more, you can get started creating your Instagram brand with this completely free Instagram moodboard and feed planning template.

If you’re finding it hard to get new subscribers or connect with your audience, I’ve got a secret society Facebook group, where you can join others and connect with other content creators.