The metrics to track during your launch

Have you ever had a failed launch or maybe you launched something and you didn’t make as many sales as you wanted to?

In this post, I want to share with you the metrics and the data that I look at after I launch something to improve my launch the next time that I do it.

I want to walk you through what those metrics are and how they can help you improve your sales and your strategies going forward.

You can skip the read and watch the video here:

http://https://youtu.be/1vfB5bWvlQM

First day to last day sales statistics

The first thing I look at after a launch is, I look at how many sales I made each day of the launch. I want to look at how many new email subscribers we got before we launched and started our launch plan, and I want to look at how many subscribers or email subscribers I had after we’ve launched.

I want to look at how many sales I made each day and what content was created and what went out. I’ll create a list of all the emails, ads, social posts, stories.

Map out the launch calendar (so you can either improve it or repeat it next time)

When I am at the end of a launch, I really want to map out every day and dive into each of those pieces of content.

I’ll look at the email data. open rates, click rate…

• how many unsubscribes did you get before the launch?
• Which emails in your launch did the worst in terms of open rates and click rates?
• Which emails did the best?
• What were the subject lines of those emails?
• How can you repeat what worked in the future and try something new in place of things that didn’t work?

What worked vs what didn’t work

What this data is going to tell you is what worked and also what didn’t work. By documenting the process you’re able to improve upon and repeat what worked. You don’t want to repeat things that didn’t work. Data can really inform decisions moving forward.

Check Your Social Media and Instagram insights

If you created stories or Instagram content for your launch, you want to look at what the content you posted did in terms of website clicks or follows or unfollows and look at that data on your Instagram insights as well.

Not sure what content to post on Instagram during your launch? Check out this list of 8 ideas of content for your launch.

Webinar registrations vs attendees

The next thing during our launches is if I host a webinar, I want to look at the registration number versus the attendees’ number. I want to see how many people registered for my webinar versus how many people actually attended the webinar. And then I want to look at what emails I sent out in order to boost attendance.

What content did I post in order to boost attendance? So that I can see what really helped and what maybe didn’t.

But most importantly what we really want to do is look at the webinars sales. We want to see how many sales actually came during the webinar, and what the conversion rate was for the webinar.

For example, if I’ve had a hundred attendees on my webinar and I made five sales I know that my webinar converted 5%.

We want to know what your webinar conversion rate is so that you can make a plan for your next launch accordingly.

Create a debrief summary

Basically, once you’ve created all of this data and created and mapped out the timeline of your entire launch and which things worked and which things didn’t, you want to summarize everything onto a spreadsheet or a debrief summary of some kind that you can use next time you do a launch.

You can repeat what worked and improve upon what didn’t or try something new. Using the data that you review about your launch can help you predict how well your next launch is going to do, and also help you make goals around improving your launch.

Let me know in the comments below, have you ever tried a webinar? Have you ever hosted a webinar and is it something you’re interested in learning how to do? Let me know in the comments, I’d love to chat about it.

I’ve created a completely free launch planner and content prompts for your launch and you can grab that right below.

If you’re struggling to get eyes on your offer or struggling to get eyes on your content, you can join my free Facebook group. We support each other and it’s really a place where you can support others and get support for your offers and your content. It’s really just a great community and we’d love to have you.