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Creating digital products? Ask your followers these 5 questions

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Creating digital products Ask your followers these 5 questions

Thinking about launching a digital product? Here are 5 savvy questions to ask your followers when you’re doing research for a digital product, course or membership.

Before you dive headfirst into creating that epic online course or e-book, it’s crucial to conduct some market research and really understand what your audience wants and needs.

In today’s blog post, we’re going to talk about the important questions you should be asking your followers during your research phase. These questions will not only help you create content and products that your audience will love, but they’ll also give you valuable insights into their pain points, desires, and motivations. 

So grab your notepad and let’s get into it! 

Why It’s Crucial to Ask Questions of Your Audience Before Creating Digital Products

When it comes to creating killer content and digital products, knowledge is power!  And who better to gain that knowledge from than your wonderful audience? Asking questions of your audience is an essential step in the research process, and here’s why it’s so important:

Get a sense of their preferences and insights

Your audience holds the key to understanding their needs, desires, and preferences. By asking them questions, you gain invaluable insights into what they truly want. You can uncover their pain points, their aspirations, and their interests, allowing you to create content and products that truly resonate with them.

Create an environment where people feel connected to your brand

Involving your audience in the research process creates a sense of community and connection. They feel seen, heard, and valued when their opinions and feedback are sought after. When you actively engage with your audience through questions, they become invested in your brand and are more likely to support your content and products.

Create products and content that are tailored to your audience

By asking questions, you can tailor your content and digital products to meet the exact needs and desires of your audience. This personalization demonstrates that you truly understand and care about their unique challenges and goals. As a result, your audience will feel a strong connection and loyalty to your brand, leading to increased engagement and sales.

Improve Conversion Rates and Sales When You Launch

When you have a deep understanding of your audience’s preferences and pain points, you can create content and products that speak directly to them. This targeted approach increases the chances of conversion because you’re solving their specific problems or delivering what they’re looking for. By addressing their needs effectively, you establish trust and credibility, making your audience more likely to take action.

Be a step ahead of the competition

Asking questions also keeps you ahead of the curve in an ever-evolving digital landscape. By continually gathering feedback and insights from your audience, you can adapt and innovate, ensuring that your content and products remain relevant in a rapidly changing world. This proactive approach empowers you to stay one step ahead of your competition and maintain a thriving business.

Here are the questions I recommend you use to get to know your audience better and learn what content and digital products would work best for them. 

5 questions to ask your followers when you’re doing research for content and digital products

1. What topics are you interested in learning more about?

Start by asking your followers what subjects they’re eager to learn and explore. Whether it’s social media marketing, time management, or self-care, understanding their interests will guide you in creating content that they’ll find valuable and engaging.

Different ways to ask this:

  • Which subjects would you like to gain more knowledge on?
  • Are there any specific areas of interest you’d like us to cover?
  • What topics would you find valuable in terms of learning and exploration?

2. What are your biggest challenges in [your niche]?

Dig deeper and uncover the pain points your audience is facing in your specific niche. Is it struggling to find clients, managing cash flow, or overcoming imposter syndrome? By identifying their challenges, you can create products that offer practical solutions and help them overcome obstacles.

Different ways to ask this:

  • What hurdles do you face in [your niche]?
  • What are the main obstacles you encounter when it comes to [your niche]?
  • Are there any specific difficulties or pain points that you struggle with in [your niche]?

3. Are there any specific formats you prefer for learning (e.g., videos, written, interactive)?

Everyone learns differently, and your audience is no exception. Some may love watching video tutorials, while others prefer diving into a comprehensive written guide. By understanding their preferred learning formats, you can tailor your content and products to match their preferences and ensure maximum engagement. 

Different ways to ask this:

  • How do you prefer to consume learning materials? Are you more inclined towards videos, written guides, or interactive quizzes?
  • Which learning formats do you find most engaging and effective?
  • Do you have a preference for a particular type of content format?

4. How much are you willing to invest in a digital product that solves your problem?

Pricing can play a significant role in the success of your digital product launch. By asking your followers about their budget and the value they attach to solving their problem, you’ll get a better sense of how to price your product and make it accessible and enticing to your audience. 💰💸

Different ways to ask this:

  • In terms of solving your problem, what would be a reasonable investment for you?
  • Are you open to investing in a digital product that addresses your issue? If so, what budget range are you considering?
  • What level of financial commitment are you comfortable with when it comes to finding a solution to your problem?

5. What additional topics or features would you like to see in future products?

This question is all about future-proofing your product offerings. By asking your followers about the kind of content and features they’d like to see in future products, you’ll gain valuable insights that can guide your long-term strategy and help you stay one step ahead of the competition. 

Different ways to ask this:

  • Are there any specific areas or features you’d like us to focus on in future product releases?
  • Do you have any suggestions for new topics or features we could incorporate into upcoming products?
  • What aspects or subjects would you like to see covered in future offerings?

Now that you have these questions, it’s time to gather feedback from your followers! You can use online surveys, social media polls, or even send personalized messages to dedicated members of your community. The more feedback you collect, the better equipped you’ll be to create and launch a digital product that truly resonates with your audience. Remember, the key to success lies in understanding your audience’s needs and desires. By investing time in research upfront, you’ll save yourself from spinning your wheels and create content and products that your followers can’t wait to get their hands on. 

Creating digital products Ask your followers these 5 questions

Ready to Seek Feedback From Your Audience? Use One Of These Engaging Question Formats!

When it comes to asking questions of your audience, you have a plethora of formats to choose from! The key is to use a format that resonates with your audience and makes it easy for them to provide their valuable feedback. So, let’s dive into some popular formats that you can consider:

Online Surveys: Create a survey using platforms like Google Forms or Typeform. You can design the survey to include multiple-choice questions, open-ended questions, or rating scales. Surveys are a great way to gather quantitative data and get a general understanding of your audience’s preferences and opinions.

Social Media Polls: Take advantage of the interactive features on platforms like Instagram, Stories, and Facebook to create polls. These short, snappy questions allow your audience to quickly provide their input by choosing between multiple options. Polls are not only engaging but also help you gain insights into your audience’s preferences and interests.

Q&A Sessions or Live Chats: Host live Q&A sessions on platforms like Instagram Live, Facebook Live, or through webinars. This format allows you to connect directly with your audience in real-time, answering their questions and engaging in meaningful conversations. It’s a fantastic way to foster a sense of community and gather feedback from your audience.

One-on-One Interviews: Reach out to select members of your audience and have one-on-one conversations either through DMs, voice notes, calls or video chats. By having personalized conversations, you can delve deeper into specific topics and gain valuable insights that may not be captured in broader surveys or polls.

Email Surveys or Feedback Forms: Send out a targeted email to your audience with a survey link or an embedded feedback form. This allows you to gather feedback from your most engaged and dedicated subscribers who are likely to provide thoughtful insights and suggestions.

Remember, the key is to choose a format that aligns with your audience’s preferences and makes it easy for them to participate. Mix it up and try different formats to see what works best for your unique audience. And don’t forget to express your gratitude for their time and insights – let them know that their opinions truly matter to you. 

Use Incentives To Make Polls, Questionnaires and Surveys Irresistible

When it comes to encouraging your audience to fill out surveys, adding a little extra something can work wonders! So, the burning question is: should you use a giveaway or exclusive content as an incentive? Well, let’s dive into the options, get our creative juices flowing, and find the perfect fit for you! 🌟

Giveaways: Fueling Excitement and FOMO 

Giveaways are like a magnet for engagement! Who doesn’t get excited about the chance to win something awesome? By offering a giveaway as an incentive, you can create a buzz and ignite that fear of missing out (FOMO) that we all know too well! Make the prize enticing and relevant to your audience’s interests – it could be a popular product, an exclusive experience, or even a consultation session with you. Get creative and think about what your audience truly values. Just remember to clearly communicate the giveaway rules and deadlines, and make the act of participating fun and simple!

Exclusive Content: Offering Value and Building Trust

Exclusive content is a powerful way to build a sense of community and offer something truly valuable to your audience. By providing access to exclusive resources, useful guides, or bonus content related to the survey topic, you’re showing that you value their time and input. It creates a win-win situation: your audience gains valuable knowledge, and you gain invaluable insights. Exclusive content solidifies your position as an expert in your niche and nurtures trust with your audience. Remember, authenticity and transparency are key here – be genuine when offering exclusive content and make sure it truly enhances their experience.

Bonus Tip: Combine the Best of Both Worlds 

Why choose between a giveaway and exclusive content when you can have both? You can amp up the excitement by offering a giveaway to one lucky participant and exclusive content to everyone who fills out the survey. This way, everyone feels like a winner, and you still create a sense of urgency and exclusivity. It’s a fantastic way to engage your entire audience and keep them excited to participate in future surveys as well.

500 Poll & Question Content Ideas.

With this epic list, you’ll never have to worry about running out of creative ideas for your polls again. Whether you’re in branding, travel, money, business, product-based businesses , parenting, or any other niche, we’ve got you covered.

Imagine having a plan in place for your polls that will captivate your audience and drive high levels of engagement. This lead magnet provides you with a wealth of content ideas that will save you time, frustration, and guesswork. Don’t wait any longer; start planning your content with confidence and watch your Instagram stories come alive! 

Get instant access to “500 Poll & Question Content Ideas” by clicking the link below:

 Download the free ideas here.

Let’s level up your Instagram game together! 

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