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The key to any marketing plan and visual content strategy is having a story to tell. What story? The story of your audience and the story of you/your products and services. How you plan to tell that story should directly impact how you plan your content calendar on social media and especially on the visual platform…

Okay, so you know you have to thrive on social media to grow your traffic, right? Great! But… that’s only half of the battle. Now, you actually have to do it. I bet you’ve done something that sounds a bit like this: Create a great plan with the best of intentions to start a strong…

Know when to post on Instagram by Understanding Your Audience Better One of the best ways to decide on the best time and day to post content on Instagram is by taking a closer look at who your audience is and where they live. When considering who your audience is, you should be taking a…

  Instagram. Is it a social media platform or another universe full of mystical creatures and wizardry? I’m not sure anyone truly knows the answer to that question but the following questions, I’m going to take a stab at. If there’s one platform for social media marketing that I was afraid of most, it was Instagram. Which…