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Social media is modern technology’s answer to meeting at the local coffee shop and discussing the current events taking place in town that day. You have the opportunity to engage in casual conversations with your customers. That allows you to gain valuable insight into why they decide to do business with your company and how…

“Being unique is better than being perfect” There’s not much you aren’t capable of. Come on, don’t be shy. Look at you. You’re unique, with a valuable point of view, interesting life lessons to share, blossoming ideas, a business loaded with value . . . . .  but for some reason you keep finding yourself comparing what you’ve…

If you are reading this, you probably have a Facebook page for your business. You probably post often, look at Insights, and have filled in most of the About section (and if you aren’t doing these things, you should!). However, I am going to share 5 things you probably aren’t doing on your page that…

One of the biggest mistakes I ever made when starting my first blog 5 years ago was not considering the branding. When I think about it now, branding is everything I do. It’s a living and breathing thing that evolves over time. It’s not stagnant. It changes with my readers and I. It grows as I grow, just…