Posts by Kayla Butler
10 Captions that Sell on Social Media (Without Annoying Your Audience)
Have you ever hesitated to mention your services or products because you were worried people would think, “They’re selling again?” You’re definitely not alone. It’s one of the most common reasons business owners hold back from promoting what they actually sell. We get comfortable sharing helpful tips, educational posts, behind-the-scenes content, and ideas. Then it’s…
Read MoreHow to Get More Engagement on Your Content With One Simple Change
Do you ever notice when content on similar topics can end up getting wildly different engagement from your audience? What’s up with that? I’m a data girl and I love diving into what works and what doesnt so I can understand it better. This is the kind of thing that interests me most and when…
Read More7 Types of Instagram Stories That Build Trust With Your Audience
If you’ve ever opened Instagram Stories and thought, “What am I supposed to post today?” you’re definitely not the only one. It’s easy to feel like every Story needs to be creative, exciting, or perfectly put together. Somewhere along the way, a lot of business owners started believing they had to document every moment of…
Read More10 Emails I’d Send My Subscribers This August
One of the biggest mistakes I see business owners make with email marketing is assuming every email needs to be a promotion, launch, or major announcement. It doesn’t. Some of the best emails are the simplest ones. Your subscribers joined your list because they wanted to hear from you. They don’t need a perfectly crafted…
Read More8 Hooks to Try That Keep People Reading
You’ve probably heard that the first line of your content matters. It does. But. the good news? You don’t need to reinvent the wheel every time you create content. Most of the time, I’m rotating through the same handful of hook formulas. I just change the topic depending on what I want to talk about.…
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