Posts by Kayla Butler
How to Plan a Summer Sale For Your Business (That Actually Sells)
I know it’s April, and summer might feel far away… but if you run an online business, this is exactly when you should be thinking ahead. Because here’s the thing:A lot of people who run a business assume summer is slow. That no one’s buying. That it’s not a great time to launch. But I’ve…
Read MoreWhy No One Is Paying Attention to Your Content (70 Content Ideas to Fix It)
You’re posting. You’re showing up. You’re putting in the work. So why does it feel like no one is actually listening? It’s not because your content isn’t valuable. It’s because people aren’t sticking around long enough to notice. The truth? It’s not about WHAT you’re saying—it’s about HOW you say it. If you don’t hook…
Read More9 Proven Design Tips For Lead Magnets that Actually Convert
Let’s get real for a second—your lead magnet might be your only shot at making a killer first impression. I’m not here to sugarcoat it: if it doesn’t land right, you could be missing out on real connections, loyal subscribers, and, yep, paying customers. Think about it. Someone just trusted you with their email—an invite…
Read More13 Emails You Need to Be Sending to Your List That Your Audience Actually Wants to Open
Email marketing for your business doesn’t have to be overwhelming, and you definitely don’t need an email strategy that overdoes it to connect with your audience. I remember when I first started sending emails—it felt like every message had to be perfect, like it needed to hit some magical mark to be ‘good enough.’ But…
Read MoreShould Your Business Be on Every Platform? Here’s Why Less is More
The idea of posting on every single platform is enough to make anyone want to yeet their phone into the abyss. Instagram? Check. TikTok? Sure. Pinterest, Facebook, Twitter, YouTube, and—wait, are people still on Snapchat? It’s exhausting! But the truth is, you don’t need to be everywhere to grow your business. In fact, focusing on…
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