16 Ways to Customize PLR products for Your Niche and Online Business

I know how it might feel – stepping into the world of PLR (Private Label Rights) can look pretty daunting at first glance, right? But sit tight, because once you scratch the surface, you’ll find it’s a goldmine.

Think about it like this: You’ve got a whole bunch of readymade products at your fingertips. Content that’s already been created, and all you need to do is spruce it up a bit (okay, sometimes a lot), and suddenly you’re serving fresh, vibrant content to your audience. And the cherry on top? It’s a genius strategy that could help you pocket a little – or a lot – of passive income. Yes, we’re talking about earning revenue “even while you’re sleeping” (don’t we all love the sound of that?).

Before you say “I don’t think so, Kayla. I plan to make all of my own content and products from scratch”…

With as much PLR as there is out there, there is often no need to start from scratch. Sometimes an amazing PLR template is just the starting point you need to save an hour or 10 hours of time!

So, that said, today I wanted to share with you my go-to methods that I promise will give your PLR content a fresh breath of air, aligning it perfectly with your brand voice and niche, and allowing you to make it your own.

Before You Begin:

And now, the fine print (I know, yawn, but stay with me here). Not all PLR products are born equal. Each one comes with its own license that dictates the dos and don’ts, so understanding what you’re signing up for is pretty important.

What if it doesn’t allow modifications which you absolutely wanted to make?

What if you aren’t allowed to distribute the content in a way you planned to?

Looking into the license and legal side of PLR can sound tedious, but trust me, your specific PLR licence is worth a scan before plunging into the customization.

So, before you begin this process, make sure you take the time to understand the rights you have been given within your PLR product’s license. You can also read more on this topic in our previous discussion on passive income with PLR products.

Now that legal aspects are out of the way, let’s explore 16 methods for transforming and customizing your PLR products into unique and engaging content for your niche online business.

Ready to start customizing? Let’s go…

16 Steps to Make PLR Content Your Own Niche Content

These methods will take your PLR products and content through a series of transformative steps, each designed to add originality and align it with your brand and niche:

1. Reshape the Content from PLR into a New Format

Don’t be limited by the PLR product’s original format. Instead, transform it into something new and exciting. Take an eBook and convert it into an entertaining YouTube video, a podcast, or even a visually appealing infographic. The idea is to modify the content to suit your niche business while captivating your audience in the process.

Here’s an example of how someone might turn our affiliate playbook into a Youtube video series.

While reshaping your PLR content into an engaging video format like a YouTube series, make sure to create professional-looking visuals in your videos that captivate your audience. Need a beginner-friendly guide on recording and editing your YouTube videos? Be sure to check out my detailed tutorial at: How to Record and Edit Your YouTube Videos in Canva.

2. Repurpose into a Series or Course

Transform the PLR content into a more extensive resource by turning it into an e-book series or an online course specifically tailored for your niche audience. Break the original content into smaller chapters or modules, making it more digestible and comprehensive for your users.

Want to get more eyes on your new course? Discover 12 proven content ideas to boost the launch of your digital product or course!

3. Personalize the PLR Content

Make your audience feel like the PLR content was written just for them. Use a conversational tone, share personal stories, and create a connection based on trust and rapport.

To do this quickly, you can always use AI tools like Chat GPT or Wordtune to help refine your messaging, but utilizing prompts like:

Revise this text to sound more conversational for yoga beginners

~ Sample Chat GPT prompt

By providing the Ai with precise prompts that include the tone and audience, you ensure that the content created will align closely with the interests and needs of your yoga community and your brand voice!

4. Create a New Cover Design for the PLR

Give the PLR product an attractive makeover with a fresh and exciting cover design. A unique and eye-catching cover will appeal to potential customers and make your product stand out.

Here’s an example rebranding the cover of this ebook in our PLR catalogue.

To create or edit your eBook cover using Canva, consider following the step-by-step guide on How to create a lead magnet in Canva (Tutorial and Template).

5. Add Your Branding

Make sure your audience can recognize your brand at a glance. Incorporate your brand name, logo, and unique design elements throughout the PLR product to make it truly yours.

At the core of your branding, it’s essential to have your brand assets. Learn in detail how to create yours from this post, 10 Essential Branding Assets for Your Online Business .

6. Combine Multiple PLR Products into one

Why not create a unique, comprehensive resource by merging several PLR products into one? This way, you offer your audience an extensive and jam-packed solution to their needs.

This example below combines multiple PLR products from our membership (all related to social media), to make one bundle. But, more than that, it’s also been customized for the specific niche audience of “Coaches”.

7. Create Related Content

Hitting a creative block? Use the PLR product as inspiration for creating related blog posts, articles, or social media content. You’ll never run out of things to write about when you use the PLR product as a starting point.

8. Update and Improve the PLR Content

Keep your PLR content relevant by updating outdated information and adding interesting facts or insights. The key is to make sure the content is always up-to-date and engaging.

9. Add Value with Bonus Material

Who doesn’t love a little extra? Add bonus materials such as worksheets, checklists, and guidebooks to make your PLR product even more appealing to your audience.

Have you checked out the latest in our PLR catalog? Last year, I added a slew of digital products 𝘸𝘪𝘵𝘩 𝘢 𝘳𝘦𝘴𝘢𝘭𝘦 𝘭𝘪𝘤𝘦𝘯𝘴𝘦 (yes, you read that right) – All packaged in our profitable content membership. We’re talking about planner templates, social media Canva templates, content ideas, captions…

Trust me you don’t want to miss out on these if you’re looking for easy ways to add bonuses to your existing products, courses, or services.

10. Implement SEO Techniques

Help your customized PLR content shine in search results by using tried-and-true SEO techniques. The better your content ranks, the more people will find it online.

11. Add Interactive Elements

Make your PLR content stand out by including interactive features like quizzes, assignments, or surveys. Your audience will appreciate the engagement and enjoy the fresh experience.

12. Incorporate Case Studies or Real-life Examples

Provide depth and authenticity to your content by incorporating case studies or real-life examples. This approach allows your audience to see and understand the real-world applications of the content you provide.

13. Offer as a Free bonus/incentive

Offer your customized PLR product as a free bonus or incentive for signing up for a subscription, purchasing a product, or joining your mailing list. This strategy can be great for building your audience and gaining loyal customers.

14. Use the Content for Email Newsletters

Break it down into smaller pieces and share them in your email newsletters or as an multiple day email challenge. Your subscribers will love the consistent delivery of valuable information.

15. Use the Content for Affiliate Marketing

Leverage your PLR content with affiliate marketing to promote related products or services and earn commissions. Customize the content to fit seamlessly with your affiliate links and watch your profits grow.

16. Add Testimonials or Reviews

Showcase positive testimonials or reviews within the PLR product to increase its credibility and trustworthiness. When people see that others have had a great experience, they’ll be more likely to trust your product.

With a little creativity and customization, PLR products can be transformed into a valuable product and content plan for your online business. Time to roll up your sleeves and start customizing!

Need help finding digital products you can customize and resell?

Last year, I launched a series of digital products with a resale license including planner templates, social media Canva templates, content ideas, and captions – all included in the profitable content membership and I’m adding so much more PLR content all the time!

Get started on your own digital products you can resell! Sign up to become a VIP member of the Ivory Mix membership!

To get started with digital products you can resell and make passive income, sign up for the Profitable Content membership here!

Learn More

To dive deeper into the realm of PLR products and explore a prior detailed guide on leveraging them for passive income, check out my last post – Making Passive Income Reselling Digital Products.