6 Content Ideas to Attract Your Dream Customers to Your Digital Product Business

Thinking about launching a digital product? Let’s update your social media content strategy so we can attract your dream customers and followers! 

Before you take that leap into selling your digital product, let’s make sure you have a solid content strategy in place to captivate your ideal customers and build a loyal following on social media.

I’ve got you covered in this blog post with some content ideas that will not only inspire your audience but also bring in those coveted ideal clients and sales.

1. Share Your Story 

People love to connect with the person behind the product. So, take a moment to reflect on your journey and share your story with your audience. Be authentic and transparent about why you’re passionate about the digital product you’re creating. By doing so, you’ll not only create a deeper connection with your audience but also attract customers who resonate with your story and values.

🌟 Pro Tip: Don’t be afraid to show your vulnerable side. Share the challenges you faced or the lessons you learned along the way. This level of openness not only builds trust but also inspires others who may be going through similar experiences. Your story has the power to uplift and empower your audience.

When sharing your story, consider incorporating the following elements:

The inspiration behind your digital product: What motivated you to create it? Was it a personal experience, a problem you encountered, or a passion that you couldn’t ignore? By sharing this inspiration, you’ll give your audience a glimpse into the driving force behind your product.

Your journey and milestones: Take your audience on a journey through your entrepreneurial path. Highlight significant milestones, achievements, and any transformative moments that shaped your digital product. This will make your story relatable and inspiring to others who aspire to follow a similar path.

Your values, beliefs, and mission: Express the values and mission that drive your work. What do you stand for? How does your digital product align with your values? By sharing your core principles, you’ll attract customers who share those same values and want to support your vision.

Remember, storytelling is a powerful tool for connecting with your audience. By sharing your story authentically and transparently, you have the opportunity to forge a genuine connection that goes beyond a simple transaction.

Regularly posting and sharing in your Instagram stories is a great way to share your story. It’s a casual and engaging way that lets you showcase your journey, sneak peeks, and behind-the-scenes moments, all while building a loyal community.

With this sets of templates below, you can create stories that grab attention, spark curiosity, and effortlessly drive people to take action on your digital products

2. Sneak Peeks or Teasers and Demos 

Give your audience an exclusive sneak peek into what you’re working on! Sharing behind-the-scenes photos, screenshots, or short videos can create anticipation and excitement around your digital product. Not only does this build anticipation, but it also helps you gauge interest and gather valuable feedback.

🌟 Pro Tip: Create a sense of exclusivity by offering sneak peeks to your most engaged audience. This could be your email subscribers, loyal followers, or members of a private community. By making them feel special, you’ll boost their excitement and generate a buzz around your digital product.

When sharing sneak peeks, consider the following ideas:

Behind-the-scenes photos: Capture moments from your creative process, whether it’s brainstorming sessions, making prototypes, or working on the design. These photos provide a glimpse into the effort and dedication you’ve put into your digital product.

Screenshots or demo videos: If applicable, share screenshots or short demo videos showing the features and functionality of your digital product. This visual representation gives your audience a clear idea of what to expect and ignites their curiosity.

Teasers: Post intriguing snippets of content related to your digital product. It’s the perfect way to create intrigue and leave them eagerly awaiting the release.

Sharing sneak peeks not only builds excitement around your digital product but also helps you gather valuable feedback. Encourage your audience to provide their thoughts, suggestions, or any questions they may have. By doing so, you involve them in the process and make them feel like they’re part of something special.

When it comes to giving your audience a sneak peek or teaser of your upcoming content idea, using a mockup like the one below is a total game-changer!  It adds excitement and intrigue, allowing your followers to visualize and get a taste of what’s to come – creating buzz and anticipation in your community.

3. Lessons Learned In Your Past

Sharing your personal journey and the valuable lessons you’ve learned over the past year can be incredibly inspiring to your audience. Reflect on both the successes and challenges you faced and the insights you gained from them. People love hearing about real-life experiences and knowing that they’re not alone in their own struggles. This transparency will not only make your content more relatable but also create a deeper connection with your audience.

You can structure this content idea as a blog post or a social media series where you highlight specific lessons learned in separate posts. Each lesson can be accompanied by an anecdote, a reflection, and actionable tips for your audience to apply to their own lives. By sharing your personal experiences, you’ll inspire others to overcome obstacles and pursue their own digital product launch.

Remember, authenticity and vulnerability are key here. By sharing the highs and lows of your journey and the lessons you’ve learned along the way, you’re creating a space for open conversation and connecting with your audience on a deeper level.

🌟 Pro Tip: Encourage your audience to share their own lessons and experiences in the comments section. This will foster a sense of community and create an opportunity for others to learn from each other as well.

4. What Doesn’t Work 

Sharing what doesn’t work is a powerful content idea for any niche or digital product business. It lets you be honest and transparent about your mistakes or the mistakes to avoid, which builds trust with your audience. By discussing what don’t work, you can help your audience learn from your experiences in helping others avoid making the same errors. This adds value to your content and encourages innovative thinking within your community.

🌟 Pro Tip: Offer alternative strategies or tips that work well for you. This will help your audience adjust their approach and plan accordingly.

A list graphic style Instagram post like the one below is an effective way to communicate ‘what tips don’t work.’ It catches attention, delivers clear messages, and encourages shareability, making it ideal for engaging and empowering your audience on social media.

5. The #1 Thing I Get Asked About Most 

We all have that one burning question that our audience consistently asks us. It’s the topic that sparks curiosity and drives engagement. Embrace this opportunity to create content around it and provide the answers that your audience is craving.

Write a blog post, film a video, or create a social media series dedicated to addressing the #1 question you get asked. Break it down into smaller subtopics or steps and share your insights, strategies, and advice. By diving deep into this topic, you’ll not only provide valuable information but also establish yourself as an authority in your field.

🌟 Pro Tip: Encourage your audience to submit their questions, in the comments or via direct messages. This will create an ongoing conversation and allow you to tailor your content to their needs.

Example #1: If you’re creating a fitness course and your audience’s burning question is, “How do I stay motivated to work out consistently?” 🏋️‍♀️

Create a video series: Share your personal journey and struggles with maintaining motivation. Break it down into subtopics like finding your “why,” setting realistic goals, creating a routine, and overcoming obstacles. Film yourself doing workouts, share tips for staying motivated, and sprinkle some inspirational quotes throughout. Let your audience see that you’re human too, and that you’ve faced the same challenges they do.

Example #2: Let’s say you’re creating a membership on saving-money and your audience’s burning question is, “How can I save money while still enjoying life?” 💰

Write a blog post series: Start with a post on the mindset shift needed to prioritize saving without feeling deprived. Then, break it down into smaller subtopics like budgeting tips, cutting expenses without sacrificing fun, and finding affordable alternatives. Share personal stories and anecdotes—maybe even throw in some funny money-saving adventures. Show your readers that they can be smart with their cash without missing out on the good things in life!

Example #3: You’re eBook is on productivity and your audience’s burning question is, “How do I manage my time effectively and avoid overwhelm?” ⏰

Create a social media series: Design a series of Instagram posts or reel, each focusing on a different aspect of time management. Share practical tips on setting priorities, using productivity tools, and overcoming common sources of overwhelm. Sprinkle in some personal anecdotes and “behind the scenes” peeks into your own daily routines and systems. Use hashtags to drive engagement and encourage your audience to share their own time management hacks.

Remember, the key is to break down that burning question into smaller, easily digestible subtopics. Be open and relatable, sharing your own experiences and lessons learned along the way. And don’t forget to sprinkle in some personality and humor to keep things engaging!

Instagram carousels, like the template below are such a fab way to create educational content! They allow you to share multiple pieces of information or steps all in one post, making it super convenient for your audience to swipe through and learn.

6. Educational Content 

Whether you’re creating blog posts, videos, or social media content, the key is to provide value to your audience. The focus here is on sharing tips and tricks related to your digital product or the problem it solves. By doing so, you’ll establish yourself as an expert in your field and attract customers who recognize the value you offer.

Here’s how you can go about it:

Identify your audience’s pain points: Think about the challenges or problems your audience faces that your digital product can help address. By understanding their pain points, you can create content that speaks directly to their needs and provides practical solutions. This will make your content highly valuable and relevant to them.

Break it down into digestible pieces: Educational content is most effective when it’s easily understandable and actionable. Break down complex concepts into smaller, bite-sized pieces that your audience can easily grasp. This will make it more approachable and increase the chances of them applying your tips and tricks.

🌟 Pro Tip: Be sure to share personal experiences and anecdotes to make your content relatable and engaging. People love hearing real-life stories and learning from your own lessons learned. This adds an authentic touch to your educational content and helps you build a deeper connection with your audience.

Now, let me give you a few examples to get those creative juices flowing:

Example: Imagine you have a digital product that helps people improve their photography skills. Your educational content could include blog posts about composition techniques, lighting tips, and photo editing tricks. You could create YouTube videos where you walk viewers through step-by-step tutorials on editing in photoshop. On social media, you could share before-and-after examples of photo editing, along with tips and tricks for capturing Instagram-worthy shots.

Remember, the goal is to educate and empower your audience. By sharing valuable tips and tricks related to your digital product or the problem it solves, you position yourself as a trusted expert in your field. Show them that you not only have the knowledge but also the willingness to help them succeed.

If you’re not wanting into making videos or reels, but are looking for an authentic and empowering way to share your educational content, you can simply add it to your Instagram caption to a post like this one below. Not only does it create value for your audience, but it’s easy to do and still allows you to show off your expertise and build a community of passionate learners.

What Next?

Launching a digital product is an exciting journey, and promoting it on social media can help you attract your ideal customers and followers. By sharing your story, offering sneak peeks and demos, showcasing customer testimonials, creating educational content, and collaborating with influencers, you’ll be well on your way to building buzz and attracting your target audience.

I’ve got just the thing to help you grow your audience and save you time. Introducing our 30 Day Plan to Grow Your Audience – a simple 30-day content roadmap. So here’s the deal: this plan is designed to give you a solid strategy for attracting and engaging your target audience over the course of 30 days. I’ve got your back every step of the way, from providing caption templates to killer content ideas. And guess what? We’re gonna organize it all on a Trello board for maximum efficiency, AND IT”S FREE. Just download it here.

Now, it’s your turn! Which content idea resonates with you the most? Share your thoughts and any other ideas you have in the comments below. Let’s support each other on this amazing entrepreneurial journey!