3 Options For Selling Digital Products

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Options and platforms for selling digital products

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Personally, digital products are one of my prominent means of making money in my business and through my blog. Aside from a blog and digital products being used to create a certain expertise for yourself and your business on your blog, digital products and specifically information products, can also be used as a means of generating income in diverse ways. A digital information product can help generate multiple income streams for your business and also help take your audience on a journey of discovery in their specific area of interest. But, HOW can you sell the products on your blog? The below are my three favorite’s means of selling digital products (This post contains affiliate links):

Sell It (On Your Site) To Your Audience

Once you’ve invested the right efforts and time on your digital product and it is finally set for sale, the right way to make and collect the sale is through your existing website that your audience already comes to. Remember that they have accepted you and have trust in you, so use that channel to make a clean and clear transaction for them. Sending them to a third party site is not ideal, so if you can, figure out how to sell through your own website. You can sell through your website a few SIMPLE ways by using buttons created through services with like SendOwl, for instance, or even Paypal. Sendowl is way more user friendly and the bonus here is they offer it for 30 days free so you can try it out.

Don’t forget to create a sales page on your blog too, with a buy NOW option and then begin to share it with your readers. You can always write about it through in your freebies and opt-in offers or link to it through blog posts that you consider to be related to that product. Once you create that one digital product, regularly communicate with your subscribers about the offer through email.

Set Up An Affiliate Program And Partner with Others (Joint Venture Partners)

Now, when you consider yourself well-accepted enough by your audience and ready to expand your reach, it is important to get partnered with other affiliates and Joint Venture partners. In doing this, the first step is to develop an affiliate program to offer some level of commissions to your partners. Send Owl (as mentioned above) can help you with that too, believe it or not. There are also plugins like Affiliate WP but this requires some sort of eCommerce solution. Quite honestly, something like SendOwl is easy and user-friendly to manage.

Also, discuss with some other people who are interested in your niche and ask them if they’d be interested in promoting you and your product to their audience. Maybe they can even bundle something with your product? When any sale is made, they would be guaranteed by you, some level of percentage from the purchase price. Anywhere in the range of about 10% to 40% commissions can be considered normal rates. This may appear like a lot to you at first, but, don’t forget, they are sales you wouldn’t have made on your own. Consider it a cost of marketing. That has value, don’t you think?

Use A Third Party Platform

Finally, you could consider the option of selling your digital products using a third party platform. There are various digital product eCommerce places to be considered. Common options are video platforms for online courses could Udemy or my favorite that I use for my online courses is Teachable.

For the sale of my stock photos, I use my own site to sell those using a membership plugin from WooCommerce but I like to diversify and also sell bundles of photos on the third party site Creative Market.

The idea behind a third party platform is to help to showcase your product to more people using other untapped and available markets.

However, the challenge here is that, in kick-starting this process, your products must have reached some considerable level of sales to make a blip on those platforms. So at this stage, a lot of marketing is highly required whether you sell from your own site or using a third party.