#1 Way to Stay Motivated with Content for Your Digital Product Business

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Do you sometimes feel like you’re working hard but not achieving enough? Been there myself!

So, what is the #1 Way to Stay Motivated With Content?

Creating content across various platforms can be overwhelming, especially for solo online business owners. Yet, the key to sustained motivation with your content lies in a mixture of having a routine, aligning your productivity with the right times of day, and leveraging resources

But, as a small business owner myself, with a million dollar online business, I’ve found that the best way to stay motivated is really straightforward:

Set goals related to profitable content (for leads and revenue)
Make a plan and use a content calendar
Make content during your peak productive times so you don’t burnout
Track your progress on your goals regularly
Celebrate small wins!

In this post, we’ll discuss how to set up a simple yet effective plan just like this one outlined above that won’t feel overwhelming. I’m going to show you how to set yourself up for success with a straightforward content planning and tracking system.

Heads up! Before we dive in, check out my Content Creation Planner to get started.

I’ve bundled together a planner, templates and checklists to make your content planning and creation simple. To take control of content and make things simple, you can start planning now when you Download a copy of my free content planner

Step 1: Identify Your Peak Productivity Times

Monitor your energy levels and identify when you are most alert and creative during the day.

Aligning content creation with these times can significantly enhance both the quality and efficiency of your work. For example, maybe after a week of tracking your energy and productivity, you discover you’re most productive is between 10 AM and 12 PM. You then block this time exclusively for content creation each day or certain days, resulting in consistent and higher-quality posts that drive you more sales and leads.

When have you felt the most productive during the day, and how can you rearrange your schedule to capitalize on these times?

Step 2: Establish a Structured Content Creation Routine

Create a content calendar that outlines what to produce and when to publish it on each platform.

What content calendar tools or templates have you used, and how did they transform your content scheduling process?

A routine helps automate decision-making and keeps you focused on execution rather than planning. A member within the Profitable Content Membership, Jen from practicalbydefault.com, utilized a structured content calendar from Ivory Mix. By tweaking templates and captions, she managed to schedule two weeks’ worth of content in about an hour, saying, “Thanks for making things easy.”

Don’t have a content plan or content calendar? Try this free one : To make things simple, you can start planning now when you Download a copy of my free content planner

Step 3: Set Realistic Goals and Milestones

Define clear, achievable goals for your content, such as number of leads from a certain link/URL, engagement rates, sales, or follower counts, and set deadlines.

Goals give you something tangible to strive for and celebrate once achieved which can help in fueling your motivation.

How do you track the success of your content and marketing goals, and what milestones have you found particularly motivating?

Karyn from karynpaige.com wasn’t sure if she needed many photos and templates but found that having access to Ivory Mix resources like diverse stock photos enhanced her Instagram and Pinterest marketing, boosting her confidence in content creation.

Step 4: Use Templates, Tools, and Resources to Ease the Process

Simplify content creation with tools, templates, resources, and memberships like this one here that offer templates, stock photos, captions, content plans and even masterclasses for your knowledge and business revenue growth.

Can you recall a time when a particular tool or resource saved you time or vastly improved your content?

Leveraging these resources can save you time, inspire new ideas, and ensure your content stands out. Mikah from yogawithmikah.com used yoga & fitness stock photos from Ivory Mix for the sales page of her first funnel. The available resources made her page look amazing and facilitated her success.

Step 5: Reflect and Adjust

Regularly review your content’s performance and audience feedback to refine your strategy.

Continuous improvement based on data and engagement helps you align more closely with your audience’s expectations.

How often do you analyze your content’s performance, and what changes have you made that led to better audience interaction?

For example, let’s say you conducted an A/B test across your Instagram and Facebook Page and found that certain type of imagery or phrasing for your call to action resulted in better engagement. You then adjust future content to replicate these results.

Want a quick way to improve your content? Start here:

Begin with the profitable content membership at Ivory Mix to instantly access a giant library of content templates and resources geared towards making your content easy, profitable, and efficient too!

Our members love to use and reuse our Canva Template Sets inside their members vault – Like this one.

What’s your biggest challenge in staying motivated while creating content for multiple platforms?

Transform Your Content Creation

Ready to instantly improve your content and marketing without the overwhelm? Join us at Ivory Mix’s Profitable Content Membership for templates, strategies, and community support designed to streamline your content creation and boost your motivation and profitability.

To start saving time and creating more engaging content – sign up here.