How to Plan a Summer Sale For Your Business (That Actually Sells)

I know it’s April, and summer might feel far away… but if you run an online business, this is exactly when you should be thinking ahead.

Because here’s the thing:
A lot of people who run a business assume summer is slow. That no one’s buying. That it’s not a great time to launch. But I’ve done summer sales that made thousands in a single weekend—because I planned ahead and made it easy for people to say yes.

In this blog, I’m going to show you exactly how to map out your own summer sale—step-by-step—so it actually makes money and lets you relax a little while it runs.

Step 1: Start with a Simple Offer for your Summer Sale

Let’s not complicate things. Summer promotions don’t have to be big, flashy, or time-consuming to be effective.

Instead, think: What would feel like a “treat” for my audience right now?

Here are two easy ideas to start with:

• Bundle Up Your Bestsellers: Take your most popular products and group them into a limited-time summer bundle.
• Create Something Fresh: Think mini offers like a summer-themed workshop, a planner, or a digital guide that helps your audience solve a problem this season.
• Or even a simple ‘Black Friday in July’ style sale with a juicy discount

👉 Keep it simple. Keep it relevant. Keep it limited.

Want an easy way to create a product or unique offer for your summer sale?

One easy way to create a product for a summer sale is to use or bundle up PLR products like the ones inside the Ivory Mix Content Membership. These digital products are ready to rebrand and resell, and you get to keep 100% of the profits and include planner templates, social media Canva templates, content ideas, and captions. Perhaps one or two of these would make a great bonus to anyone of your existing offers!

Step 2: Set a Clear Goal for your Summer Sale

Now that you’ve got your offer idea, let’s talk goals. It’s not enough to simply say “I want to make sales” —you need to know what success looks like for this promotion.

Ask yourself:

• Do I want to grow my email list with this?
• Am I aiming for a specific revenue number?
• Is this a re-engagement moment for my audience before a bigger product launch?

Even if it’s as simple as “Make $500 in extra income,” write it down. Goals give your plan direction—and help you decide where to put your time and energy.

👉 Bonus tip: Soft goals like “boost engagement” or “get more DMs” are also valuable if you’re testing something new or prepping for a bigger offer down the line. Not everything needs to be a hard sell.

Step 3: Map Out the Customer Journey for Making Each Sale

Okay—so you’ve got the offer and you know your goal. Now it’s time to lead people toward that offer in a way that feels natural, not spammy or pushy.

Think of it like this:
Awareness → Excitement → Action

Here’s how that can look:

• Pre-launch Teasers:
  Share behind-the-scenes looks, countdowns, or “something fun is coming” posts. Keep it casual but consistent.
• Lead Magnet or Waitlist:
  If it fits, give early access to your email list or create a summer-themed freebie that leads into your promo. Think: “Summer Business Prep Checklist” (if you’re a business coach) or “July Content Map” (if you’re a social media manager)
• Launch Time:
  Open with excitement. Remind your audience what’s in it for them. Keep your promo window short and clear (3–5 days is perfect for summer attention spans).

Here’s what a simple email and social plan might look like for a week:

👉 Bonus Tip: Interactive content like polls, quizzes, or graphics they can save (think lists, charts, or little interactive activities on Instagram) are working really well right now to boost engagement during the pre-launch phase of products. You can even use them off social media and on your email list in order to further segment your audience or test which version of your offer is most appealing.

Step 4: Make a Simple Launch Checklist

You don’t need a 20-page launch plan or color-coded spreadsheet to make this work. Just a clear, repeatable checklist you can use every time. Even if its on a post it note, jot this down and use it!

Here’s a simple one to get you started:

✅ Your Summer Sale Checklist

• Choose your offer (bundle, mini-product, or limited discount)
• Set a clear revenue or audience growth goal
• Write 3 teaser posts or emails
• Create a sign-up page or waitlist (optional but powerful)
• Prep 3–5 days of promo content (emails + social posts)
• Add urgency: limited time, limited spots, or limited bonus
• Schedule everything ahead so you can relax and let it run

This checklist isn’t about doing more—it’s about doing what matters most so you can actually enjoy summer without forgetting to promote your business.

A Real Example: How I Made $22K In One Weekend

Let me give you a quick peek behind the curtain.

A while back, I teamed up with my friend Crystal—another creative entrepreneur—and we launched a weekend promo together. It was a kind of “business-in-a-box” for creatives. We bundled up our best offers, added a few fresh bonuses, and framed it as a limited-time workshop-style experience.

It wasn’t fancy.
We didn’t run ads.
We didn’t even have a huge runway.

But we did plan it well. We warmed up our audience ahead of time, stayed consistent with our content, and made sure it felt like the perfect low-effort, high-value offer right when people needed it.

The result? Over $22,000 in sales. In. One. Weekend.

Want the Shortcut? I’ve Already Built the Whole Thing for You

If the idea of planning and writing all this out yourself feels… overwhelming—good news: I’ve already done it for you.

Inside the Ivory Mix Content Membership, you’ll get instant access to a full plug-and-play launch campaign you can use during summer, black Friday, or whenever.

It’s the exact kind of strategy I used for that $22K weekend—but simplified and ready to go.

Available inside the membership

Here’s what’s inside the launch campaign kit:

• ✅ 9 Days of Email Templates (just copy, paste, and send)
• ✅ 9 Matching Social Media Captions + Canva Templates
• ✅ 60-Minute Video Training to guide you through it
• ✅ A Sales Page Example you can duplicate in minutes

Plus—you get access to monthly kits with everything you need to stay consistent, look professional, and convert more customers without starting from scratch every time.

Ready to Make This Your Most Profitable Summer Yet?

You don’t need to reinvent the wheel. You just need a plan—and the right tools to help you show up, sell confidently, and still enjoy your summer.

✨ The Ivory Mix Content Membership is open now for enrollment.
It’s your shortcut to pre-written content, gorgeous templates, and done-for-you sales campaigns that actually work.

Doors are open—so if you’re ready to stop guessing and start making sales with ease, now’s the time.

👉 Join the VIP Membership here and start building a summer promo you’ll be proud of.

You’ve got this.

And I’ve got you.