How to Make memes for Reels, Tiktok, or Facebook for free with text (using CapCut)

Have you ever wondered why memes are all over Instagram right now?

Memes have been around for a while, but they’re becoming more popular on Instagram Reels right now. This is because the head of Instagram recently said that the biggest signal for pushing content to more people is if it’s being shared. He mentioned in his video that memes are one of the most shared types of content. Because of this, people have started sharing memes by the millions, making them a huge part of what you see on Reels.

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A post shared by Adam Mosseri (@mosseri)

What Are Memes?

In simple terms, a meme is a piece of content, usually funny, that spreads quickly online. They can be images, videos, or text, and they often reflect cultural symbols, ideas, or trends. Think of them as inside jokes that everyone gets.

This is an example of some memes I posted last week, one reel and one static photo:

If you’re looking to get your content and business seen by more people, and are interested in making more memes too, let’s dive into how memes work, why they’re so effective, and how you can make them!

Before you get started, grab your copy of these 129 reel ideas to grow with video

Why Memes Matter in Content Strategy

1. High Engagement
   Memes are super shareable. People love to share things that make them laugh or think, and memes do that perfectly. The sharing that comes from memes leads to higher engagement rates, which is always appreciated.
2. Relatable and Relevant
   Memes often tap into current events, trends, or common experiences. This makes them highly relatable. When your audience sees a meme that resonates and feels like you’re talking to them, they’re more likely to engage with your content.
3. Quick to Create and Consume
   Making a meme doesn’t need a big budget or a lot of time. They’re quick and easy to make, and they’re equally quick to enjoy, which is is a huge plus.
4. Viral Potential
   Memes can spread like wildfire when done well, bringing lots of traffic and eyes to your account.
5. Building Community
   Memes can help build a sense of community around your brand, niche or a topic within it. I follow a few meme accounts related to Harry Potter and the Wizarding World. It’s one of my favorite topics, and I love a good laugh! When you share memes that your audience enjoys, it fosters a sense of belonging and connection. This can lead to a more loyal and engaged following.

Now, let’s get straight to the good part and get hands-on. Here’s how I create memes for Instagram Reels, Tiktok, or Facebook.

Tutorial: How to Make memes for Reels, Tiktok, or Facebook for free with text (using CapCut)

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Let’s Create a Meme Together

1. Find Your Inspiration: I stumbled upon an energetic meme from Awake Your Resilience that I wanted to adapt for my audience.
2. Open CapCut: I use CapCut on my desktop, but it’s just as powerful on mobile. Start by heading to the templates tab.
3. Search for Templates: Have a specific meme in mind? Use the search bar. For example, I looked up a Kevin Hart meme.
4. Edit the Template: Tap on the text to delete it. You can add your own text directly in CapCut or later when you upload it to Instagram.
5. Customize the Background: Click on the media, then background, and choose an image from your workspace or a relevant stock photo.
6. Preview and Export: Once you’re happy with your edits, preview the meme and hit the export button. You can share it directly to Instagram or save it to your device.

How to Use Memes in Your Content Strategy

1. Know Your Audience
   First, make sure you understand what your audience finds funny or relatable. This will help you create memes that resonate with them.
2. Stay Current When Possible
   Keep an eye on trending topics and popular memes. Use these trends to create relevant content that’s timely and engaging.
3. Keep It On-Brand
   While it’s important to be funny and relatable, make sure your memes match your brand’s voice and values. Don’t force it if it doesn’t fit.
4. Test and Learn
   Not every meme will be a hit, and that’s okay. Experiment with different types of memes and see what works best for your audience. Use analytics to track engagement and refine your approach.
5. Be Mindful of Sensitivity
   Humor can be tricky, so be mindful of your audience’s sensitivities. Avoid memes that could be offensive or divisive.

9 Meme Hook Templates To Get You Started

To get you started, here are some adaptable meme hook templates:

• When you realize [insert relatable moment]
• That feeling when [insert situation]
• Me trying to [insert task] like
• When [insert event] happens and you’re like
• POV: [insert scenario]”
• When you finally [insert achievement]
• Current mood: [insert emotion or reaction]
• Trying to [insert task] be like
• “When you hear [insert news] and you’re like

What next?

Memes are a great way to get more from any content strategy. They’re engaging, relatable, and have the potential to significantly grow your contents reach. Have fun with it and get started! If you’re looking for more inspiration, check out these 129 video ideas: Download this list of video ideas as a PDF

Have you used memes in your content strategy? How did it go? Share your experiences in the comments

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