How to Create Consistent and Creative Content for Your Small Business: 30 Creative Ideas

If you’re looking to build your brand, you’ve got to know what kind of content your followers love, and how to create content that keeps them hooked. This blog post is a handy guide on understanding your individual content needs and crafting content that speaks to your brand and your audience’s needs. This step-by-step guide will help you create meaningful content.

Heads up! Before we dive in, check out my Content Creation Planner. I’ve bundled together a planner, templates and checklists to make your content planning and creation simple. To take control of content and make things simple, you can start planning now when you Download a copy of my free content planner

Step 1 – Understand what you need to create vs what you can stop creating:

Why waste time making content that doesn’t work? To get started with consistent and effective content, you first have to figure out what clicks with your audience and what falls flat.

Try auditing your past content to narrow things down to just your best content types:

You can also do research of other accounts in your niche to see what’s working, or polling your audience.

Once you figure out your best content types, you can stay focused and on track with content going forward by strictly using what’s already proven to work. This will help you to avoid wasting time on content types and topics that are not necessary or that do not add much value to your business.

Step 2 – Pick a Hero Product to Frequently Mention in Your Content:

Your content should be tailored to your audience interests and the topics they enjoy most, but it should also be closely tied to an income generating product too.  

Now that you know the content types and topics your audience is looking for most, select one related and clear product that offers a solution to your audience’s biggest problems within these topics. 

This allows you to create content that is both engaging and relevant to your audience, while also driving sales for your business. 

Step 3 – Keep Content Simple:

Don’t bombard your audience on every possible type of content. Stick to a few important types, templates, and methods to share your content and always aim for quality.

It’s far better to focus on content you know you can create and have a meaningful impact with, rather than trying to recreate every viral trend, or show up on every platform.

Quality over quantity.

Step 4 – For content Ideas, aim to break down the main problem of your hero product:

Let’s take that core problem and break it into four specific areas. For example, if your hero product is solving a problem related to productivity, you could focus on content topics such as time management, setting goals, and prioritizing tasks.

Talking about these areas in your content can help your audience understand their issues better and how your hero product is the obvious solution.

Step 5 – Demonstrate the Value of Your Products with Success Stories:

Tell success stories (yours or past clients) that conveys the transformation of your product. This helps in humanizing your brand and making your solution more relatable. For example, a customer testimonial about how your product helped them save time and energy in their daily tasks may be more effective than simply discussing the benefits of your product.

Here’s an example email I recently sent as an example:

Step 6 – 30 Creative Content Prompts for Your Small Business Marketing:

Sometimes, it’s tough to consistently come up with new and engaging content. To avoid falling into the rut of repetitive content, consider the following prompts:

• The Do’s and Don’ts of [Topic]: A Practical Guide
• I Used to Think [XYZ] About [Topic], But the Truth Is [ABC]
• Everything To Know About [Topic]
• Opinion: There’s Something About [Topic] That’s Been on My Mind for a While
• A Hands-On Guide to [Aspect of Topic]: Tools, Tips, and Tricks
• What is [Topic]? – A Comprehensive Guide Enhanced With Personal Insights
• Your Cheat Sheet to [Topic]
• Ultimate Guide to [Topic]: Comprehensive Tips, Insightful Personal Experiences, and Much More
• [Topic] 101: A Crash Course in Mastering [Specific Task]
• People Always Get Confused About [Topic], But This Is How I Make It Easy
• 10 Things You Need To XYZ
• My [Topic] Reality Check: The Moment that Redefined My Perspective
• Top Mistakes to Avoid with XYZ
• The One Thing I Wish I Knew Before [Specific Activity in Your Field]
• What other people won’t tell you about [topic]
• My ah-ha moment: The Insight on [topic] that Changed Everything for [desired goal]
• The Unexpected Benefits of [Topic]
• Confessions of a [Your Role]: Lessons Learned the Hard Way in [Topic]
• Surprising Ways to Master [Specific Task]
• What Happened When I Tried [Something New]
• 4 Proven methods to overcome [topic]
• What I did to navigate the Ups and Downs of [topic]
• The mega list of [resources/ideas] for [desired goal]
• My Experience with [A Common Challenge in Your Field]
• The crucial first step to successfully [Action / Desired Change]
• What I discovered about [topic] that surprised me
• The surprising and simple change you can make today for immediate [Action / Desired Change]
• 3 Ways My Unique Approach to [Topic] Made All the Difference
• The #1 way to stay motivated to [Action / Desired Change] – no matter what
• The shocking reality of how [Suggestion/Result/ Goal/Product] impacts your [Action / Desired Change]

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Step 6 – Use a Content Calendar and Checklist:

Plan your content in advance on a document you can update every week and month. On that content calendar, you’ll want to decide when you’ll post what.

Also, track the time you spend on content creation and once you know how much time each task takes, you can better schedule and manage it with a simple checklist and timer. This will help you schedule your time and be consistent each and every time you sit down to make content.

Need a way to start? To make things simple, you can start planning now when you Download a copy of my free content planner – combine that with a month of caption templates, and 500 free stock photos and Canva templates to begin. Then, start creating!

Step 7 – Use and reuse Templates

Don’t underestimate the power of templates. These little tools can be a lifesaver when it comes to creating content. Templates can be for anything – blog posts, social media posts, newsletters, you name it.

Most importantly, a good template maintains consistency in your content. This means your audience always knows what to expect from your content, which increases their comfort and trust in your brand.

But, here’s a secret – reuse them. If a particular template works well for you or got a lot of engagement, don’t hesitate to use it again. You might change the theme or the actual content, but the structure can remain the same. This not only saves your time but also gives your brand a consistent voice.

Our members love to use and reuse our Canva Template Sets – Like this one.

Step 8 – Don’t try too hard. Keep Your Content Authentic (and Engaging)

Remember, you’re creating an experience for your followers, not just churning out content.  Creating authentic content that’s engaging can be done by asking questions, sharing your stories, responding to comments, and engaging in conversations the way actually speak.  It’s honestly that simple.

By actively engaging with your audience and being your true and genuine self, you can build a deeper connection and create a more meaningful experience. This all can help build trust and loyalty, leading to a strong and sustainable following – plus it makes content creation that much easier when you’re not trying too hard.

Ready for proven and strategic content templates that come with captions and reels prompts sent to your inbox monthly? Sign up for the Profitable Content Membership

Final Reminder! Consistent Content Creation Happens When Your Content Has a Purpose!

Every piece of content you produce should serve a clear need within your entire content strategy. Your content should not only attract people but also engage them and persuade them to check out your products and lead magnets. When you understand this and the purpose behind content for your growth and brand, content becomes so much easier.

Here’s a summarized process step-by-step so you can take it and run with it!:

1. Audit Your Current Content:
   • Determine what resonates with your audience.
   • Stop creating content that doesn’t engage your audience.
2. Select a Hero Product:
   • Frequently mention a product that solves a core issue for your audience.
     Simplify Your Content:
3. Focus on a few key Content types (only)
   • Prioritize quality over quantity.
4. For Content Ideas and Categories, Break Down Your Product into categories:
   • Divide the main problem your hero product solves into specific content areas and categories so you can add strategic variety to your content plan.
5. Keep Content Authentic: & Share Success Stories:
   • Humanize your brand by telling stories that demonstrate your product’s value.
   • Engage with your audience genuinely without overcomplicating your messages
6. Plan With a Content Calendar & Templates:
   • Schedule your posts and manage your time with a content calendar and checklist.
   • Maintain consistency in your content with templated structures

Get Consistent Content Planned With Ivory Mix!

Planning content doesn’t have to be such a headache! If you’re feeling stuck, don’t stress! You can now enroll in the Profitable Content Membership! In this membership you’ll get my Proven Content Plans & Templates That Turn Followers Into Buyers For Digital Product Businesses.

By joining the membership, you’ll gain access to monthly caption templates and content plans that align seamlessly with your message and your followers’ journey. Whether you need captivating social media posts, engaging Stories, eye-catching Reels, or Pinterest pins, we’ve got you covered with our stunning Canva templates. We’ll even provide monthly Reels content plans with suggested audio, as well as access to stock videos and video templates. You can create dynamic and engaging content without having to be on camera.

Imagine the relief of having pre-made content plans and profitable templates at your fingertips. You can save time, reduce stress, and focus on delivering value to your audience and growing your business.

Continue Reading More On This Topic:

• 7 Brilliant Strategies For Creating Content
• Do This For Quick Last Minute Content Planning
• Create Content Faster with your own Content Planner and Playbook
• The “Bare Minimum” content strategy for building your online business