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  There’s no bigger flex in the online business world than having an audience that actually cares about what you send. Forget followers — your email list is where the real connection (and sales) happen. Social platforms change, algorithms glitch, and sometimes entire apps disappear overnight. But your email list? That’s yours. 100%. No one…

When I first started my business, I thought marketing meant spending money I didn’t have. Every “expert” seemed to be shouting about Facebook ads, fancy tools, or hiring help. But here’s the truth I learned the hard way: you don’t need deep pockets to get traction. What you really need is creativity, persistence, and a…

Running a business is a lot. If you’re anything like me, you’ve had days, weeks, or maybe even entire seasons where your energy is low, creativity is non-existent, and you’re still expected to show up online like everything’s fine. Here’s the good news: you can still move your business forward even on low-energy days. You…

I know it’s April, and summer might feel far away… but if you run an online business, this is exactly when you should be thinking ahead. Because here’s the thing:A lot of people who run a business assume summer is slow. That no one’s buying. That it’s not a great time to launch. But I’ve…