6 Evergreen Content Ideas (+ examples to make it engaging)

Ever struggle to figure out what content actually stands out and gets engagement – but isn’t just “trendy”? Well, there’s a secret to creating engaging and lasting content that isn’t just trends and remains relevant no matter what.

Evergreen Content Topics

What are Evergreen Content Topics?

Evergreen content topics are topics that are always in demand, regardless of season or trends. For example, think ‘how to start a business’ or ‘how to stay fit’ – subjects that people constantly search for!

By focusing on evergreen topics, you can create content that will remain relevant and useful for years to come. This type of content also has a higher likelihood of getting shared on social media and being found by potential customers.

Evergreen Content vs. Trendy Content

While trending topics have their place in content creation—especially for immediate engagement or news—they often lose relevancy as soon as the trend fades away. Especially on platforms and formats like Instagram Reels and TikToks. The content’s limited shelf-life can result in a sharp drop in traffic and audience attention on your content over time.

By focusing on evergreen topics, however, you can create content that will remain relevant, useful, and engages your audiences for years, particularly on platforms like YouTube, Pinterest and your own Website or blog.

Unlike trendy content, evergreen content’s value doesn’t decrease with time, making it a smarter long-term investment when it comes to your content. This type of content also has a higher likelihood of getting shared and being found through organic searches on platforms like google or in the search bar on YouTube, which can significantly increase your chances of being discovered.

Ready to start making more evergreen content?

Step 1: Identify Your Evergreen Topics

Brainstorm a list of common problems your audience faces that can lead to evergreen topics.

To get started, brainstorm a list of common problems your audience faces. You could:

• Survey your audience on their common challenges
• Read their comments on social media
• Research keywords on the topics
• Ask your audience directly

Start with common problems your audience faces, find the evergreen topics (common themes) that runs throughout, and create killer content around it.

• What tutorials, tips or tricks do you have for those topics?
• Are there reviews or comparisons to be made?
• Do you have examples or stories of success to share on these topics?

This method keeps people coming back for more years down the line.

Can you imagine the increase in traffic from  an evergreen post? It’s a great way to build a loyal and engaged audience. Plus, it’s a great way to set yourself up as an expert in your field.

Need a kickstart? Grab my free content planner, and this month of caption templates, and 500 free stock photos and Canva templates to begin. Then, start creating!

Start With These Go-To 6 Evergreen Content Ideas + Examples

1. Common Challenges & Their Solutions
   • example: Why You’re Feeling (problem) and How to (Solution)
2. List Based Content
   • example: 10 best ways to …
3. Examples and Stories of Success
   • example: Why I will never…
4. Reviews and Comparisons
   • example: This VS. That
5. Frequently Asked Questions (FAQ’s)
   • Example: Your top questions answered about…
6. Tutorials, Tips and Resources
   • Example: How to …

Step 2: Create Content Around the Topics

Develop content that addresses the problems, offers solutions, and includes a call to action.

1. Research your topic 
2. Include real-life examples, insights, and stories and case studies
3. Offer practical tips and solutions
4. Ensure a strong call to action for your lead magnet or product

Once you’ve got a list, you can begin to create content that solves those problems. You do that by creating content that addresses those problems, offers examples, insights, and solutions with a natural call to action to your lead magnets, other content, and products.

Step 3: Add a Polarizing Angle

Capture your audience’s attention with a unique and engaging angle on a topic.

Polarizing content can cause debate, stir emotions and spike interest. Partner that with evergreen topics – those that are always relevant – bang! You’ve got yourself a fiery combo!

Let’s say your business niche is fitness. An evergreen topic might be ‘Healthy eating’.

Now, to add a polarizing spin you might take a healthy eating topic like the ‘Intermittent Fasting’ and instead of writing a post like “How to Lose 10 pounds with Intermittent Fasting” you could

• Spark a Debate with “Why Intermittent Fasting is better than the Keto Diet”
• Stir Their Emotions with “Why I Failed At Weight Loss Without Fasting”
• Peak Their Interest “How To Reach Your Weight Loss Goals”

These ideas put a polarizing spin on a topic that lot of people could create content about, but instead, make your content stand out and become engaging and unforgettable.

Step 4: Use Templates for Easy Implementation of Evergreen Content Ideas

Utilize pre-made templates to significantly enhance your evergreen content creation process.

Adding pre-made templates to your process helps you create visually consistent, accessible, and scalable evergreen content. Not only do you save time, but you also set the stage for a well-structured, cohesive collection of timeless content. Here’s How:

1. You get that professional consistent appearance: Customized templates ensure a consistent appearance for your evergreen content, making it more recognizable and professional-looking. Consistency helps keep your content visually appealing and relevant over time.

2. Time Savings + More Content: With templates handling the design and layout, you can focus on creating high-quality, timeless content. This sets the stage for more content production while saving precious time.

3. Making it easy to batch your content: Templates streamline the content creation process, making it simpler for you to develop and share a large amount of batched evergreen content without sacrificing quality..

Step 5: Post and Promote Your Content

Share your content on social media, your website, and other platforms for increased visibility and watch your business, audience, leads and sales grow!

Where Can You Post Evergreen Content? 

Evergreen content can be shared across multiple platforms for maximum reach and impact. 

• Your own website or blog
• Social media (Instagram, TikTok, etc)
• Email newsletters
• YouTube or podcast platforms
• Guest Blogs and Webinars

Posting to these places ensures your evergreen content keeps attracting and engaging your audience, maximizing its potential.

Ready to stop chasing trends? Ready to build a solid foundation with evergreen topics? Keep your content fresh and timeless, one post at a time!

Step 6: Get Your Evergreen Content Done With a Profitable Content Membership

Planning and creating Evergreen Content doesn’t have to be such a headache! If you’re feeling stuck, don’t stress! You can now enroll in the Profitable Content Membership! In this membership, you’ll get my Proven Content Plans & Templates That Turn Followers Into Buyers For Digital Product Businesses.

By joining the membership, you’ll gain access to monthly caption templates and content plans that align seamlessly with your message and your followers’ journey. Whether you need captivating social media posts, engaging Stories, eye-catching Reels, or Pinterest pins, we’ve got you covered with our stunning Canva templates. We’ll even provide monthly Reels content plans with suggested audio, as well as access to stock videos and video templates. You can create dynamic and engaging content without having to be on camera.

Imagine the relief of having pre-made content plans and profitable templates at your fingertips. You can save time, reduce stress, and focus on delivering value to your audience and growing your business.

Ready to Learn More About Creating Engaging Content? Read These Next…

• 7 Brilliant Strategies For Creating Content
• Learn how you can repurpose any content with Canva templates.