Do This For Quick Last Minute Content Planning

Want to create content fast but you still want it to have impact and you don’t want to sacrifice quality?

I completely understand! If you’re someone who runs a small business, chances are you wear a lot of hats, and content creation is one of them. So, of course you would be short on time and still want it to be impactful!

In fact, as I am writing this, Black Friday is just days away, and if you’re behind in content creation, chances are you might be behind in creating a sale too. I’ll use this as an example for today’s post! That way, whether you’re looking for a way to drive leads into your funnel or make the most of a holiday sales opportunity, I’ve got you covered.

In this blog post, I’m showing you how you can easily and quickly turn one idea into 10+ pieces of content that will effortlessly promote your offer (or lead magnet) and engage your audience.

It’ll be quick and won’t sacrifice quality at all because this process is aimed to generate leads and sales in your business.

Ready? Follow these simple steps and start quickly planning a week of content:

Step 1: Choose a Relevant Product and Pain Point:

First things first, let’s think about that one nagging pain point directly linked to your product offer. Say you’ve got this awesome online course all about paying off 10k in debt over a 12 month period.

I would spend a few moments picturing how your audience feels. They’re probably sweating over financial stress, feeling drowned in debt, and desperately needing some financial wisdom and guidance from someone who’s been there (you).

Don’t have a product to offer? Try selling PLR with this tutorial or learn how to plan, create and launch digital products here.

Step 2: Divide the Pain Point into Four Elements currently holding them back:

Time to stir the pot a bit and agitate those pain points and get your audience to feel some emotion about this topic. For this example, you’ll look for ways to highlight the common mistakes people make when tackling debt, debunking myths that keep them stuck, addressing objections head-on, and showcasing the difference between the right and wrong ways to deal with their financial mess.

Name 4 things holding your audience back (myths, mistakes, objections)

Step 3: Present 4 Small Solutions:

Let’s ease the tension a bit and start associating your brand with solutions.

The goal with these are to that help them feel a little relief and hope. So, break down your topic into four bite-sized solutions. You could share your top 5 favorite debt payoff techniques, guide them through a quick tutorial on the most powerful payoff method, tell a relatable story about conquering debt yourself, and curate a list of free resources for stress-free financial planning (maybe one of them is even your lead magnet!).

Step 4: Demonstrate the Value of your offer with a Success Story

Time for the ‘Aha!’ moment and to start telling stories that resonate. Dive into personal experiences or client successes with using your product or taking your course. Paint a vivid picture of someone drowning in debt, agitate those emotions, and then end the story with your product as the hero that turned it all around. End it with a call to action – positioned as the thing they’ve been waiting for.

From there, your task is to pick your favorite templates and start posting! Want to know what templates to post? Read more about that here with 6 content ideas and templates to attract your dream customers.

Repeat:

The next time you need content at the last minute, you can simply rinse and repeat these steps! Implement these steps across your blog, social media, emails, and/or videos. Keep it real, keep it engaging. By agitating, providing solutions, and showcasing success, you’re not just creating content; you’re crafting a journey and watch those leads flood into your sales funnel.

➡️ Need Help with Content?

Planning last-minute content doesn’t have to be such a headache, especially during a sale. If you’re feeling stuck, don’t stress! You can now enroll in the Profitable Content Membership ! In this membership you’ll get my Proven Content Plans & Templates That Turn Followers Into Buyers For Digital Product Businesses