9 Ways to Spoil Your Clients and Customers and Keep Them Coming Back

Getting someone to buy from you once? Cool. But getting them to stick around and keep coming back? That’s where the real magic happens. And it doesn’t take big, flashy moves or spending a ton. It’s about the small, thoughtful moments that make people feel seen, appreciated, and valued.

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9 Creative Ways to Spoil Your Customers Without Overwhelming Yourself

1. Send Personalized Thank-You Notes

Emails are nice, but a handwritten thank-you note? That hits different. For coaches, course creators, or digital product sellers, slipping a thank-you note into a workbook shipment or sending one after a big purchase can make your clients feel genuinely valued. It’s that little extra touch that says, ‘Hey, I see you, I appreciate you, and you matter to me.’ Those small moments? They’re what turn a one-time buyer into someone who sticks with you for the long haul.

Example:
If you’re a business coach, after a client completes your program, send them a note like:

“Hi (Name), I’m so proud of the progress you’ve made in (program)! Thank you for trusting me with your goals—it’s been an honor to be part of your journey. Keep shining!”

For course creators, include a thank-you note in any printed materials:

“Thank you for joining (course name). I can’t wait to see how you use these tools to(achieve specific goal). You’re amazing!”

Use templates like these

2. Offer Surprise Discounts That Feel Like a Reward

People love unexpected wins. Reward repeat customers with a surprise discount code or an exclusive bundle deal. It’s a small gesture that feels big—like a little ‘thank you’ for sticking around. Those unexpected perks don’t just make people smile; they make them feel appreciated and remind them why they chose you in the first place.

Example for Course Creators:
Send an email after a student finishes a program:

“Congrats on completing (course name)! To celebrate your achievement, here’s a 15% discount on your next course or coaching package. Keep the momentum going!”

Example for Digital Product Sellers:
Slip a discount into the final lesson of a digital download or email sequence:

“Thanks for diving into (digital product). Ready for the next step? Use code NEWYEAR15 to save 15% on your next template bundle!”

3. Give Exclusive Sneak Peeks of Your Upcoming Offers

Make your best customers feel like insiders by giving them early access to new courses, templates, or coaching packages. It shows how much you value their trust and support. Plus, who doesn’t love feeling like they’re part of an exclusive VIP club?

Example for Course Creators:
Send a VIP email before launching a new program:

“Hey (Name), because you’ve been such a loyal student, I wanted you to be the first to see my new program, (course name). Enrollment opens to the public next week, but you can secure your spot today—early bird pricing included!”

Example for Digital Product Creators:
Let your top customers preview a new template set:

“Psst… You’re getting first dibs on my latest Canva templates! They won’t hit the shop until (date), but you can grab them now at 20% off as a thank-you for being one of my VIPs.”

4. Provide Free Upgrades That Feel Like a Luxury

Upgrades don’t have to cost you a fortune to make a big impact. A simple enhancement—like adding bonus resources to a course or upgrading a template pack with extra pages—can feel like a major win for your customers. It’s those little unexpected extras that make them think, ‘Wow, I got even more than I paid for,’ and leave them excited to come back for more.

Example for Service Providers:
Offer a coaching client an extra 30-minute session:

“You’ve been doing such incredible work! To celebrate your progress, I’d love to gift you a 30-minute bonus session. Let’s schedule it this month!”

Example for Digital Product Creators:
Email customers a free add-on to their purchase:

“I wanted to thank you for grabbing my (product name)! Here’s an exclusive bonus template to make your life even easier. Enjoy!”

5. Celebrate Milestones Like Birthdays or Anniversaries

Everyone loves being remembered. Send a thoughtful email or small gift to celebrate milestones like their birthday, their business anniversary, or even the anniversary of when they first purchased from you.

Example for Course Creators:
Celebrate the anniversary of their enrollment:

“It’s been one year since you joined (course name)! I hope it’s been a game-changer for your business. To celebrate, here’s 20% off your next program or coaching session.”

Example for Service Providers:
Send a birthday email with a personalized message and offer:

“Happy Birthday, (Name)! I hope your day is full of joy and celebration. To make it even better, here’s a special gift: 20% off any coaching package this month!”

Use templates like these

6. Offer Thoughtful Product or Program Recommendations

Your customers don’t want to feel sold to—they want to feel understood. Use their past purchases or current goals to suggest resources that truly help them grow.

Example for Coaches:
If a client finishes your group coaching program, recommend a follow-up service:

“Now that you’ve wrapped up (program name), you’re ready for the next level. I think my one-on-one coaching could be a perfect fit to help you (achieve goal). Let’s chat!”

Example for Template Creators:
Recommend bundles that align with past purchases:

“Loved our Instagram templates? You’ll adore our new Canva Reels bundle. It’s designed to make your content creation even faster and more on-brand.”

7. Host Customer Appreciation Events That Build Connection

Invite your most loyal customers to an exclusive live webinar, Q&A, or virtual workshop. These events not only show appreciation but also strengthen relationships.

Example for Course Creators:
Host a private webinar for alumni:

“You’re invited! Join me for an exclusive alumni-only workshop on (topic) this Friday. It’s my way of saying thank you for being part of (program name)!”

Example for Digital Product Sellers:
Offer a free live demo of your latest product:

“Be the first to see our new template set in action! Join us for a live walkthrough and get exclusive tips for making the most of your content creation tools.”

Use templates like these

8. Send Check-In Emails to Stay Top-of-Mind

Reaching out to see how customers are enjoying your product or service keeps the connection alive. It shows that you care about their experience, not just their payment.

Example for Course Creators:
Check in after the first few lessons:

“Hey (Name), how’s it going with (course name)? I’d love to hear what you’re loving so far—or if there’s anything I can help with. Reply to this email anytime!”

Example for Service Providers:
Follow up after a coaching session:

“Hi (Name), just wanted to check in after our last session! How are things going with (specific strategy)? Let me know if you need any tweaks or support.”

9. Create a Loyalty Program That Rewards Engagement

A loyalty program doesn’t have to be complicated to be effective. Offer points for purchases, referrals, or social shares, and let customers redeem them for discounts, freebies, or exclusive content.

Example for Course Creators:
Reward students for enrolling in multiple programs:

“Earn 10 points for every course you complete. Points can be redeemed for discounts, exclusive resources, or even one-on-one coaching sessions!”

Example for Digital Product Creators:
Offer a freebie after five purchases:

“Buy 5 template bundles and get your 6th one free—no strings attached! It’s our way of saying thanks for being part of the community.”

Show Your Customers They Matter

Customer loyalty is all about showing consistent appreciation. Ready to take it up a notch? I’ve got you covered! Use our templates inside the content membership to create memorable moments and keep your audience engaged and loyal. Let’s make it easy to show your people some love!

Ready to instantly improve your content and marketing without the overwhelm? Join us at Ivory Mix’s Profitable Content Membership for templates, strategies, and community support designed to streamline your content creation and boost your motivation and profitability.

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