7 Reasons Your Digital Product, Course, or Coaching isn’t Selling (and 7 Solutions to fix them ASAP)

Are you feeling a bit frustrated with your online business lately? Are you putting in the time and effort but not seeing the results you were hoping for? 

In this blog post, I’m going to dive deep into 7 common obstacles that might be holding your online business back from reaching its full revenue potential.

I’m not just going to point out the problems. I’ve got 7 actionable solutions to help you fix them ASAP.

Before you read on, make sure you check out my free 7-step roadmap for automated funnels that makes me consistent 30K months and daily sales. Click here to download

If you’re ready to start seeing those conversions roll in, let’s get started…

Reason 1: You’re Selling Into a Void without a Profitable Niche 

Here’s the thing, we can have the most amazing products or services in the world, but if we’re not targeting the right audience, it’s like shouting into an empty void. That’s why finding a profitable niche is absolutely crucial to your business’s success.

Think about it this way: Imagine you’re selling a course on personal finance. If you try to target everyone and anyone, you’ll likely get lost in the sea of financial gurus out there. But if you narrow down your niche to, let’s say, millennials who are drowning in student loan debt, you suddenly have a laser-focused audience who are desperately seeking a solution to their specific problem. Now we’re talking!

Fix: Create your profitable niche

Alright, let’s break it down! Here are four simple steps to get you started on creating a profitable niche for your online business:

• Identify Your Interests and Passions: First things first, my friend. Take a moment to make a list of all the things that make your heart skip a beat. What are your interests and passions? It could be a hobby, a particular skill you possess, or a topic that you just can’t get enough of. Don’t worry about marketability at this stage; focus on what genuinely brings you joy. Trust me, when you’re passionate about what you’re doing, it shows through in your work.
  •  Example: You love budgeting, had success in this area, and want to sell a course on personal finance.

• Research the ideal customer for this idea: Now that you have your list of interests, it’s time to put on your detective hat. Take a deep dive and assess the demand for those topics. While it’s great to create a niche based on your interests, it’s important to ensure that there’s a potential audience who shares your enthusiasm. So, starting with someone like you is a good place to start. Look for existing communities, groups, or social media accounts centered around your chosen topic. This will give you a good sense of the level of interest and engagement within that market.
  • Example: For your personal finance course,in this case, let’s say you’re a millennial who paid off her student loans and you want to start targeting millennials who are drowning in student loan debt. So you research groups, social media accounts, and products and found this is a hot niche community and topic. Now we’re getting somewhere! You’ve honed in on a laser-focused audience who have a burning desire to find a solution to their specific problem.
• Identify a specific problem or need this group has in this topic: Okay, now we’re getting into the nitty-gritty of creating a profitable niche. Your goal here is to solve a specific problem or fulfill a need within your chosen market. Further research is key. Dive deep and identify the common pain points or challenges faced by individuals interested in your topic. This will help you narrow down your niche and position yourself as a valuable resource for solutions. Remember, by addressing these specific needs, you’ll attract a targeted audience who will be more likely to invest in your products or services.
  • Example: For your personal finance topic and these millennials, maybe you found out their biggest struggle is budgeting and saving for retirement because of their student loans. This becomes an important message to include in your content and it would be good to include it as a lesson or module in your product/solution.
• Finalize your Product Ideas: Alright, it’s time to unleash your creativity and let those gears start turning. Think about the skills you have that can be put to good use, the resources and tools you have or can acquire, and what your audience might be willing to pay for. Brainstorm a range of product ideas that align with your chosen niche. You could create ebooks, digital products, online courses, coaching,  and so much more. Don’t be afraid to think outside the box and find a unique angle that sets your product apart from the competition.
  • • Example: For your personal finance topic and these millennials,  For example, you could create a digital planner that helps millennials track their spending, budget their finances, and achieve their financial goals so they can pay off their student loans in half the time.
• Tip: Look for gaps where your competitors are offering products and solutions and identify problems that are not being adequately addressed. This can help you create a unique and valuable product that fills a specific need in your niche.

These four simple steps will set you on the path to creating a profitable niche for your online business. Remember, it’s all about finding your passion, understanding demand, addressing specific needs, and getting creative with your product ideas. You’ve got this!

Reason 2: Putting too much importance on Instagram, thinking if you don’t post, you won’t make money

Do you ever feel like if you took a week or two off social media, it would hurt your business?

Relying solely on social media for making money in your business can be a risky. Not only does it limit your potential dramatically, but it can also lead to stress and anxiety associated with keeping up with constant posting and engagement.

Taking a week or a month off from social media can feel like a huge risk, and even then, it’s possible to miss out on potential sales.

Instead, what you want to do is build a strong structure for your business that leads people into funnels automatically through evergreen content. 

Fix: Create a passive income funnel and some structure to your online business 

By focusing on building a solid foundation and some structure for your business, you can reduce stress and anxiety while still keeping the cash coming in.

The first place to start is creating content with SEO in mind, ensuring that the platform you post on shows up in search engines and the topics remain relevant and valuable over time. This will help you attract attention from potential customers without the constant hustle of social media. And the best part? Evergreen content keeps the money flowing in, even when you’re taking a well-deserved day off! 

This is a foolproof strategy to structure your business, products, and funnels for maximum effect:

1. Create content on at least one SEO platform (blog, youtube, pinterest) in addition to social media: Expanding your online presence beyond social media is crucial to expand your audience but also build a search engine optimized strategy. You can do that with a blog, pinterest, youtube or even tiktok now.
2. Create free resources that help build your email list: Building a strong email list is essential for any online business. Offer valuable free resources, such as e-books, guides, or checklists, in exchange for visitors’ email addresses. This helps you establish a connection with potential customers and build trust.
3. Have sequences that funnel people into tripwires, which then send people to your three offers: Once you have captured email addresses, utilize sequences that guide subscribers towards your tripwire offers. Tripwires are low-priced products or services that provide immense value. These tripwires act as a stepping stone towards your main offers.
4. Send out one to two emails per week: Communication is key in the online business space. Consistently engage with your subscribers by sending out one to two emails per week. Make sure to strike a balance between sales-focused emails and providing valuable content. This creates a well-rounded approach that keeps your audience engaged.
5. Have a few offers in your product suite at different price points: Diversify your product offerings by having at least three offers at different price points – low, mid, and high. Cater to different customer segments and their varying budgets. This allows you to capture a wider range of customers and maximize your revenue potential.
6. Ensure that your offers flow into each other: Make sure there is a natural progression between your offers. Design your sales funnels in a way that the low-ticket offer seamlessly leads to the mid-ticket offer, and the mid-ticket offer leads to the high-ticket offer. This strategic flow encourages your customers to ascend through your product hierarchy.
7. Have a mix of live launches and automated offers: Offer live launches to create excitement and urgency, and promote evergreen products for consistent revenue. Alternatively, you can have two promotional periods a year dedicated to highlighting your evergreen offers if you prefer not to run live launches.
8. Make sure each offer has an upsell and bonus, and consider including a downsell: To increase the value and revenue potential of each offer, include an upsell and bonus. Upsells provide customers with additional value at a higher price point. Additionally, consider including a downsell option for those who may not opt for the upsell, maximizing your chances of converting every customer.
9. Implement a post-purchase automated email sequence: After a customer completes a purchase, guide them towards the next offer in your product lineup through a post-purchase automated email sequence. This sequence not only encourages repeat purchases but also collects valuable feedback from customers, helping you refine your offerings and improve customer satisfaction.
10. Create a recurring revenue source: Building a sustainable business requires having a recurring revenue source. This could be achieved through your own subscription-based offers or by earning affiliate commissions through partnerships. Having a reliable stream of recurring revenue provides stability and growth opportunities for your business.
11. Set up an affiliate program: Leverage the power of partnerships by setting up an affiliate program for one of your offers. Enlist affiliates to promote your product, expanding your reach and driving more sales. This collaborative approach can significantly boost your revenue and create a win-win situation for both you and your affiliates.

Want to try this yourself? Make sure you check out my free 7-step roadmap for automated funnels that makes me consistent 30K months and daily sales. Click here to download

Incorporating these elements into your structure will set you on a path towards effectively monetizing your online business and achieving sustainable growth. 

Reason 3: You waste time on new products instead of leveraging existing ones

When you’re constantly chasing the next big thing, you can find yourself caught in a never-ending cycle of product creation with little revenue progress to show for it. Not only does this eat up valuable time and resources, but it can also prevent you from fully maximizing the potential of what you already have.

I get it, as entrepreneurs, we’re always looking for new ways to innovate and bring our fresh ideas to life. And while there’s definitely value in developing new products, sometimes we overlook the untapped potential of our existing ones.

Fix: 8 Ways to Increase Revenue Without Making More Products

Making more money doesn’t always mean creating more products. Sometimes, the key to increasing revenue lies in optimizing your existing offerings.

Here are 8 different things you can do that would be a better and more effective use of your time:

1. Increase your prices: One straightforward way to increase revenue is by raising the prices of your product. You would do this if you want to upgrade your material, provide more value, if your competitors are charging more, or if your product sells really well and people are always telling you “wow, this is a great price”.
2. Bundle the product: Combine something with your signature product as complementary items or services. This would work if you already have other products to bundle it with. The benefit here is you’re still just selling and talking about one offer, which simplifies things a bit. Offering bundled packages can increase the perceived value and that would mean, once again, increasing your prices or providing a discount on that perceived value.
3. Sell and market your products better/more: Increase your revenue by improving your marketing. Get better at Pinterest or grow your audience by expanding to new platforms like TikTok or Youtube. Learn how to successfully run ads.
4. Improve customer retention: If your signature product is a subscription model or has payment plans, then retaining active existing customers who pay on time or cancel less frequently is a cost-effective way to increase revenue without making new products. To do that you would focus on nurturing customers through your service, and personalized communications. Adding features, benefits, or perks for loyal customers etc.
5. Increase the number of leads: Generate a higher volume of leads to expand your potential sales. So, instead of making a new product, you would Implement a new lead generation strategy (or multiple). Such as hosting a guest webinar with a collaborator. Creating a new lead magnet with a new updated hook, better search engine optimization for your blog/sales page, running ads to your lead magnet landing page, and collaborating with people in your niche on bundles of your product and their product. By increasing the number of leads, you create more opportunities for converting leads into sales.
6. Adjust your signature product for a recurring revenue stream: Explore the possibility of creating a recurring revenue model from your signature product. So, instead of making a new product, you would break your existing product up into something delivered monthly, quarterly or annually. This won’t work for everyone, but in some cases, your audience might be excited by the idea of ongoing value and convenience.
7. Implement upsells and downsells: If you want to add a product, consider first adding something to your funnel, like upsell and downsell opportunities to increase revenue from your existing signature product sales strategies.
8. Create an affiliate program: With other people promoting your product for you, you’ll gain new leads on your email list, more leads in your funnel, and more sales as a result. You’ll need to pay them a commission, but remember, these are sales you wouldn’t have got without them and their work.

These strategies are a much better use of your time with a signature product rather than creating a new one. And the best part is they’re highly effective, easy to implement to help you boost your revenue without constantly launching new products.

Remember, it’s all about focusing on what’s already working and optimizing it for better results.

Reason 4: You always live launch and close the doors instead of  actively selling everyday

Here’s the thing: relying solely on live launches means you’re putting all your eggs in one basket. You’re pinning your hopes on a single event and the success it could potentially bring. But what happens after the doors close? What about the days, weeks, or even months that follow?

Live launching is a great way to create cash injections but it’s not always sustainable or practical as your only source of revenue. And sometimes, it can create unnecessary pressure and stress to do launches all the time By actively selling every day (even if it’s just privately to your email list), you create a consistent revenue stream that keeps your business thriving. 

Fix: Start actively selling using these 8 methods that aren’t a live launch:

1. Offer an alumni price: Reach out to former customers who have purchased other products or done 1:1 work with you and offer them a discounted price to sign up again for another product or join your larger program. 
2. Send out a 24-hour flash sale email: Choose one of your offers to discount and let your email list know. Maybe it’s a big sale before the holidays or a sale before you make updates. Creating urgency can motivate people to take action quickly.
3. Add an upsell to an offer: Make use of upselling by adding an additional offer at checkout for customers to purchase. This could be a complimentary service or product to the main offer.
4. Bundle your top selling offers: Combine your most popular offerings into a bundle and sell them at a discounted price for a limited time. This creates value for your customers while encouraging them to buy more from you.
5. Interview or Go live with one of your successful students: If you have a student who has achieved great results with your offer, go live with them to showcase their experience and results. Alternatively, go live yourself and educate your audience on a topic that leads well into your offer. Finish by pitching your offer.
6. Add limited-time payment plans: Add a limited-time payment plan to an existing offer that is currently only available as a pay-in-full option. This can make the offer more affordable and accessible to a wider audience.

By implementing these strategies, you can increase your revenue with active selling. Try a mix of these tactics to find what works best for your business and audience. 

Reason 5: You don’t talk about your offer enough in your content 

When you don’t give your offer the attention it deserves in your content, it can seriously hurt your revenue. Let’s break it down:

• Clarity is Key: Your audience needs to understand what you’re offering and how it can benefit them. If you’re not talking about your offer enough in your content, you may leave them confused or unaware of how you can help them. 
• It’s about Value, not Salesy Hype: Now, let’s be clear – talking about your offer isn’t about being pushy or salesy. It’s about genuinely showing the value and benefits it can bring to your audience’s life or business. When you focus on providing valuable content and solutions, talking about your offer becomes a natural extension of that. 
• Repetition Reinforces: Remember, repetition is a powerful tool. People need to hear about your offer multiple times before it truly sinks in. By regularly mentioning your offer in your content, whether it’s in blog posts, social media, or emails, you’re reinforcing its value and keeping it top of mind for your audience. 
• Establishing Authority: When you consistently showcase your offer and its benefits, you position yourself as an authority in your niche. They’ll see you as the go-to person, which increases the likelihood of them investing in your offer.

Fix 1: Use one of these 6 effective ways to talk about your offer:

1. Share an obstacle you overcame and explain how you did it. Highlight which offer provides more details.
2. Your Unpopular Opinions: Get your opinion out there and then discuss the offer that dives deeper into that opinion. Explain why it’s important and who can benefit from it.
3. Include a slide at the end of your carousel posts that talks about your offers. Include visuals, a compelling title and tagline, and a short explanation of what the offer is and how to get it.
4. Share testimonials on your Stories and explain how clients got to that point. You can talk about what offers they joined, where they were, and what pain points they had.
5. Ask your audience what they love most about specific offers. For those who haven’t bought, ask them what’s holding them back from buying. Share their answers on Stories.
6. Go live and talk about an upcoming offer. Create urgency by offering people an exclusive and limited-time bonus.

Fix 2: Put these CTAs in your content to boost sales

1. DM me “(insert emoji)” for link
2. Tap the link in my bio for more info on (offer name)
3. Want to learn more about (insert topic)? DM me the word “(insert one word)”
4. Want a link to (offer name)? Drop the word “(insert one word)” in the comments & I’ll DM you
5. Struggling with (insert pain point)? Tap the link in my bio for the solution
6. Loved this post? Then you’ll love (offer name) – tap the link in my bio to learn more
7. Have you checked out the link in my bio lately?!
8. Wondering how to achieve (insert result)? Drop a “(insert emoji)” in the comments & I’ll DM you with more info
9. Get (insert discount) today by tapping the link in my bio
10. Drop your current struggle(s) in the comments & I’ll DM you a link to an offer bundle customized to your needs.

Reason 6: Your Audience Doesn’t Receive Emails From You Often

Every time a subscriber joins your email list or buys a product but doesn’t receive follow-up emails from you, it’s a missed opportunity to engage with them and provide value. And we definitely don’t want that! 

By sending out emails regularly, at least once a week or bi-weekly, you’ll create a habit for your subscribers. They’ll get used to seeing your name pop up in their inbox and become excited about opening your emails because they know you’ll have info they can’t wait to read.

Here’s a little pro tip: Encouraging your subscribers to create a special folder in their mailbox just for your amazing content is a great idea. That way, they can easily save and refer back to your emails because, let’s be honest, your content is that good!

Now, here’s another thing to keep in mind. It’s not just about emailing your subscribers when you have a new product or promotion. Trust me on this one, it’s the fastest way to get bad open rates and unsubscribes. Instead, make sure you’re consistently providing value and building a relationship with your audience through your emails. That’s what will keep them engaged and open your emails with excitement.

So, how can you get started and ensure your subscribers are receiving your emails? 

Fix: Use these 5 automated emails

1. 1. Abandoned cart emails: One of the most effective automated emails is the abandoned cart email. This email is triggered when a subscriber adds products to their cart but doesn’t complete the purchase. Set up this email to remind them about the items in their cart and encourage them to complete the transaction. Consider offering a discount or highlighting the urgency of the offer to entice them to take action.
   2. Nurturing Welcome emails + Tripwire offer emails: When someone joins your email list, it’s essential to make them feel welcome and introduce yourself and your business. Send a welcome email to new subscribers, thanking them for joining and providing a brief overview of what they can expect from your emails. This is a great opportunity to establish a connection and showcase your expertise.
   3. Lead magnet delivery emails: If you offer lead magnets to attract subscribers, it’s important to deliver them promptly. Set up an automated email that sends the lead magnet directly to the subscriber after they sign up. This ensures a seamless experience and provides immediate value. Make sure to include any instructions or additional resources related to the lead magnet in this email.
   4. Post purchase emails: Once a subscriber becomes a paying customer, it’s crucial to continue engaging with them to build a long-term relationship. Send a post-purchase email to thank them for their purchase and provide any necessary information or guidance regarding the product or service they bought. This email can include a graphic that customers can share on their social media to celebrate their purchase, links to terms of use, tips to get the most out of the offer, important dates or deadlines, information on how to contact you for support, access links to any online portals, and next steps they should take. By providing value and support post-purchase, you increase customer satisfaction and potentially encourage future purchases.
   5. Automated Webinar Invite/ Sales Email sequence: Automated webinar invite emails are an effective way to promote webinars to potential customers. These emails can include a description of the webinar, the date and time of the webinar, a link to the registration page, and a call to action to take the next step. This webinar would ultimately sell your offer and place registered attendees into a sales funnel email sequence.

Reason 7: Your live launch didn’t meet your sales / revenue expectations

So, you had a live launch that didn’t quite meet your sales expectations. There are many reasons this can happen, but the good news is that there are always ways to improve and make your future launches more successful.

Fix: Improve future live launches for better sales

1. Create Buzz: One common reason why live launches fall short is a lack of buzz leading up to the big day. Get active on social media, tease your audience with sneak peeks beforehand.
2. Refine Your Messaging: Sometimes, the key to boosting sales lies in refining your messaging. Make sure your value proposition is crystal clear and speaks directly to your target audience’s needs and desires. Show them how your product or service can make a real difference in their lives.
3. Focus on building Interest with Past Customers: A failed launch can be caused by a lack of engagement from previous customers. You can counteract this by offering former customers an alumni (discounted) price, so they will feel more inclined to try your products again. Send targeted emails to all former customers who have had a positive experience with your business and offer them a discounted price to sign up again. It can also be enticing to offer a discount for repeat participation in a live program that you run repeatedly.
4. Utilize Flash Sales: If you time your flash sale well, it can make your audience feel compelled to act. Send out a “Christmas in July” email to let your audience know that this is your last big sale before the holidays and discount one of your offers for a limited time. As a result, immediate action can be driven and sales can increase.
5. Incorporate Upsells: You may want to consider adding an upsell to your main offer during checkout. Upsells provide customers with the option to purchase related products or services at the point of purchase. The average transaction value can be increased and your revenue potential maximized.
6. Offer Irresistible Bonuses: Who doesn’t love a good bonus? Sweeten the deal for your launch by offering valuable bonuses or limited-time incentives. This extra value can tip the scales in your favor and encourage more people to take action and make a purchase.
7. Bundle Your Top Selling Offers: Make a limited-time offer bundle and sell it together at a discounted price. This can be an effective incentive for customers to make a purchase and create a sense of urgency due to the time-limited nature of the offer. To encourage immediate action, promote the bundle and give it a 48-72 hour expiration date.
8. Build and Leverage Social Proof: When people see other people have a positive experience with your offering, they are more likely to trust and make a purchase. Consider going live with one of your satisfied customers or students to talk about their experience. Share valuable information and then seamlessly transition into pitching your offer if you don’t have a live testimonial available. You can educate your audience on a related topic that leads well into your offer if you don’t have a live testimonial available.
9. Add Limited Time Payment Plan Options: Add a limited-time payment plan option to your offer if it is currently only available in pay-in-full, making your offer more accessible to audiences who cannot afford full payment upfront.
10. Learn and Iterate: Launches are a learning experience. Take the time to analyze what worked and what didn’t with your previous launch. Use these insights to make data-driven decisions and continuously improve your future launch strategies. Remember, each launch is an opportunity for growth and refinement.

Ultimately, a failed launch does not mean the end of your offer. By implementing these strategies and analyzing the reasons for your lack of sales, you can turn your offer into a profitable machine. It’s not always the offer itself that impacts its success, but how it’s positioned and launched.

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➡️ Attract an Ideal Audience, Create Profitable Content, and Nurture Leads – for getting leads, validating and getting feedback for your Signature Product Launch

➡️ Create Your Signature Product (around your interests and passion)- that resonates with your audience and solves their problems in a way that they’re lining up out the door on your wait list – eager for your launch.

➡️ Create Cash Flow Consistency – between live launches and automated funnels

➡️ Increase and Optimize the Revenue Potential of Your Signature Product – by upgrading your funnels and enhancing your product to create more value for your customers

➡️ Leverage Various Scaling Methods – like building an affiliate program, growing on additional platforms, and hiring help to outsource tasks to optimize your business, expand your reach and drive more sales.

With the Level-Up Launch Accelerator, I’ve helped many women like you launch their 6-figure businesses, which is why you’ll gain access to the exact step-by-step framework that has been tested and proven to generate consistent results for me to grow a 7-figure business – and all new updates!

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How to Go from $0 to $14k in a 3-day Launch

One of my students, Kelly, had 14k in revenue over a 3-day launch.

In just a few weeks of working together getting ready for her launch, she went from a tiny following and an email list of 100 subscribers to excelling like no other in her unique, online niche!

And she did it all based on her passion too. She’s living proof that success DOES NOT have to come from years of hustling – it comes from approaching the problem the right way. You can watch the video interview I did with her below:

https://youtu.be/iYjBanAwraA”>

I am always blown away and so proud of everyone and I believe in you too.

Ready for these kinds of results?

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I can’t wait to see you on the inside 🙂