7 Brilliant Strategies For Creating Content

Feeling the pressure to create fresh content all the time? I get it! Which is why I’m sharing these 7 simple yet brilliant ways to create content that will not only help you eliminate the content creation overwhelm but also enable you to reach a wider audience than ever before.

Let’s get started..

Make Evergreen Topics Your Content’s Backbone

To save time and streamline, you’ll want to focus more on creating content that will remain relevant over time. These are subjects or themes that don’t become outdated quickly. They address timeless aspects of your industry or niche. For example, if you’re in the fitness industry, an evergreen topic could be “Effective Home Workouts” because people are generally interested in staying fit regardless of the season.

One way to make sure you’re making evergreen content is to utilize content pillars. These are your main themes or topics that anchor your content strategy. They can guide you, keeping your content consistent, relevant, and purposeful. For instance, if you’re in the fitness world, your content pillars could include “Workout Tips,” “Healthy Recipes,” and “Fitness Challenges.”

To make things simple, you need a stash of existing content to work with and a content planner to put those ideas on.

Need a kickstart? Grab my free content planner, and this month of caption templates, and 500 free stock photos and Canva templates to begin. Then, start creating!

Spot The Winners and Repurpose Them

How guilty are you of posting something to never cover that topic again? When was the last time you went back and revisited older topics you’ve already covered? 

Why waste time on new content all the time when you can revisit content topics that are known to be a “sure thing”? 

Look through your past content, metrics, and analytics and look for the posts that stand out with a lot of engagement.

• Did one of your posts get a lot of likes? That means it was relevant to your audience.
• Did something get a lot of replies or comments? That means it was an engaging topic.
• Has one of your posts received a lot of shares? Your audience found it very relatable.
• Were there a lot of saves of your content? Your audience found it valuable.
• Did you experience a lot of new Follows, link clicks or sales? Your content was all of the above and fully optimized! Great!

Identify what your audience loved the most. These topics are likely your gems and could be ready for some future repurposing!

How can you repurpose? Let’s look at a few ways…

Take deeper dives into past content to repurpose it on your calendar

Take a closer look at your previous content and see what your audience loved the most. Then, think about how you can break it down into smaller topics that you can explore in more detail. This way, you can create fresh posts with new insights that your audience will love.

Let’s say you previously wrote a blog post about “The Top 10 Marketing Tips.” Take a closer look at that post and identify each tip as a potential standalone topic for deeper exploration. You can then schedule each of these topics as separate posts on your calendar, diving deeper into each tip with fresh insights and examples.

Learn how you can repurpose any content with Canva templates.

Utilize past content to create mega guides

Think about blending related pieces of content into one big, comprehensive guide. By doing this, you’re providing your audience with a valuable resource that covers a wider range of topics. Not only does this add more value for your audience, but it also helps increase the reach of your content.

Imagine you have several blog posts about different aspects of digital marketing, such as social media, SEO, and content marketing. You can combine these blog posts into a mega guide called “The Ultimate Digital Marketing Guide” that covers all these topics in a comprehensive and cohesive manner. This guide will become a valuable resource for your audience, providing them with a one-stop-shop for all their digital marketing questions.

Freshen Up Past Content With New Trends and Updates

Keep an eye on hot topics in your industry. Whenever you come across something trending or new, find ways to incorporate it into your older content. By doing this, you not only attract the attention of new readers but also ensure that your content stays relevant and up-to-date.

Assume you wrote a blog post a few months ago about “The Latest Instagram Marketing Tactics.” Since then, a new trend has emerged around influencer collaborations on Instagram. You can update your previous post by adding a section that explores this new trend and how it can enhance your Instagram marketing strategy. This update not only keeps your content fresh and relevant but also attracts readers who are specifically interested in influencer marketing.

Batch create your content to save time

I know this is a tough one since you’re short on time, but if you implement everything I mentioned above, perhaps this will come a lot easier! Batching your content tasks together really does save a lot of time!

Batching is as simple as doing more of what you are already doing. So, if you’re already making a reel, why not make 2? If you’re already writing caption, why not make two? 

The best way to do this is set aside dedicated chunks of time to create content in batches. This not only makes your life easier but also ensures a constant flow of content.

In a nutshell, there is no need to start from scratch every time you make content.  Just follow these steps and create content you know your audience will love.

Get Your Content Planning Done With Ivory Mix!

Planning content doesn’t have to be such a headache! If you’re feeling stuck, don’t stress! You can now enroll in the Profitable Content Membership! In this membership you’ll get my Proven Content Plans & Templates That Turn Followers Into Buyers For Digital Product Businesses.

By joining the membership, you’ll gain access to monthly caption templates and content plans that align seamlessly with your message and your followers’ journey. Whether you need captivating social media posts, engaging Stories, eye-catching Reels, or Pinterest pins, we’ve got you covered with our stunning Canva templates. We’ll even provide monthly Reels content plans with suggested audio, as well as access to stock videos and video templates. You can create dynamic and engaging content without having to be on camera.

Imagine the relief of having pre-made content plans and profitable templates at your fingertips. You can save time, reduce stress, and focus on delivering value to your audience and growing your business.