13 Content Ideas for Your Coaching Business

You know that moment when you’re ready to post something for your coaching business, but the ideas just aren’t there? If you’re a coach who feels the constant pressure to show up online but finds yourself staring at a blank screen wondering what to post, this is for you.

It’s frustrating, right? You want to share something that feels meaningful, shows off your expertise, and connects with your audience—but figuring out what to post can feel like the hardest part.

The good news? It doesn’t have to be. With the right ideas, creating content can actually feel straightforward and even enjoyable. You don’t need to reinvent the wheel every time—sometimes, it’s just about having the right inspiration to get started.

So, let’s cut through the overwhelm. I’ve got a list of content ideas tailored just for coaches, designed to help you show up confidently and consistently. Let’s jump in!

before you get started, lets streamline your process. I’ve bundled together a planner, templates and checklists to make your content planning and creation simple. To take control of content and make things simple, you can start planning now when you Download a copy of my free content planner

13 High-Impact Content Ideas for Your Coaching Business

1. Share Success Stories That Inspire

Stories sell. Sharing real-life examples of how your coaching has helped clients achieve their goals builds credibility and shows potential clients what’s possible. You don’t need to share every detail—focus on the transformation.

Example:
A productivity coach might post:

“When my client first came to me, she was juggling a full-time job and a side hustle, feeling completely overwhelmed. After just 6 weeks of coaching, she created a schedule that gave her 10 extra hours a week—and time for herself. If you’re struggling with balance, you’re not alone!”

Success stories create an emotional connection that helps prospects envision their own transformation.

Here’s how an example story might be posted in your actual Instagram Stories.

EXAMPLE:

2. Answer FAQs to Overcome Hesitations

What questions do potential clients frequently ask? Addressing these questions in your content not only demonstrates expertise but also breaks down objections that might be holding someone back from working with you.

Example FAQs to Answer:

• “What’s the time commitment for your coaching program?”
• “How do I know if coaching is right for me?”
• “What results can I expect from your program?”

Answering these builds transparency and trust, two key factors in converting followers into clients.

EXAMPLE:

3. Offer Actionable Tips and Quick Wins

Give your audience something valuable they can implement immediately. These bite-sized tips help people experience your expertise firsthand, making them more likely to reach out for deeper support.

Example Tips:
A wellness coach might share:

“Struggling to start your day right? Try this: drink a full glass of water as soon as you wake up. It boosts energy and hydrates your body after hours of sleep.”

These small wins establish you as a go-to resource while keeping your audience engaged.

EXAMPLE:

4. Show Behind-the-Scenes to Build Authenticity

Let your audience see the real you. Behind-the-scenes content humanizes your brand and gives potential clients a glimpse into your coaching process or daily life.

Example Ideas:

• A photo of your coaching setup with the caption:

“Getting ready for today’s session with my amazing clients. Coffee, planner, and focus—check!”

• Share a short video of your prep routine or a sneak peek of your workspace.

These glimpses make your audience feel connected to you beyond the coaching itself.

EXAMPLE:

5. Run Interactive Q&A Sessions to Engage

Q&A sessions are a fantastic way to answer audience questions in real time while showcasing your expertise. Whether it’s an Instagram Live, a LinkedIn post, or a Facebook Story, these sessions encourage direct interaction and build rapport.

Example:
Host an Instagram Story Q&A with a prompt like:

“Drop your biggest question about [topic, e.g., productivity or mindset], and I’ll answer it today!”

This not only creates content but also deepens connections with your audience by addressing their specific needs.

EXAMPLE:

6. Highlight Your Unique Coaching Framework

If you have a signature method, share snippets to build intrigue. For instance:

“In my 3-Step Focus Framework, step one is identifying your ‘non-negotiables.’ What are yours?”

EXAMPLE:

7. Address Myths About Your Niche Topic or Coaching

Dispel common misconceptions like:

“[Niche Topic] isn’t just for people who are stuck (myth)—it’s for anyone ready to reach their next level.”

EXAMPLE:

8. Showcase The Journey, Not Just Results

Focus on milestones and small wins, like:

“My clients biggest mistake was [insert mistake]. So, she didn’t start with a 5 a.m. workout. We began with 10-minute evening walks. Progress starts small!”

EXAMPLE:

9. Use Polls and Surveys

Engage your audience with polls like:

“What’s your biggest obstacle to [goal]? A) Time, B) Motivation, C) Resources.”

EXAMPLE:

10. Share Your Growth
Let people in on your journey, like:

“When I started coaching, I thought I needed all the answers. The truth? Coaching is about helping clients find their own.”

EXAMPLE:

11. Experiment With Interactive Formats

Try quizzes or challenges, like:

“Take this quiz: What’s Holding You Back From Reaching Your Goals?”

12. Discuss Industry Trends

Position yourself as a thought leader with content like:

“3 coaching trends that are changing the game in 2024—and how I’m using them.”

EXAMPLE:

13. Appeal to Different Stages of Readiness

Create content for awareness (introducing coaching), consideration (addressing FAQs), and decision stages (clear CTAs for booking a call).

Your audience is made up of people at various stages—some are just starting to think about coaching, while others are ready to book a session. Create content that speaks to all of them.

Example Content for Each Stage:

• Awareness Stage (Introducing Coaching):
  Post: “What exactly does a coach do, and how can they help you? Here’s what you need to know about coaching and how it could be the game-changer you’ve been looking for.”
• Consideration Stage (Addressing FAQs):
  Post: “Wondering if coaching is right for you? Here’s a quick guide to help you decide if my coaching program fits your goals.”
• Decision Stage (Clear CTAs):
  Post: “Ready to take the next step? My coaching program has just [X] spots left for this month—let’s work together to make your goals a reality. [Link to book a call].”

By covering all these stages, you’ll naturally guide your audience toward feeling ready to take action.

Next: Plan Your Monthly Content Calendar

To avoid feeling overwhelmed, keep your content schedule simple and balanced. Here’s an easy way to organize:

• Week 1: Share a success story to inspire your audience.
• Week 2: Answer a frequently asked question to build credibility.
• Week 3: Post an actionable tip or quick win to showcase your expertise.
• Week 4: Host a live Q&A session for direct engagement.

This structure ensures you’re hitting all the key content pillars without overcomplicating things.

Remember to Serve Before You Sell

Content that connects isn’t about constant selling—it’s about providing value and building relationships. The more you serve your audience with content that solves their problems and meets their needs, the more they’ll trust you as the coach who can guide them to their goals.

Need a little extra support planning your content? Take control of content and make things simple. You can start planning now when you Download a copy of my free content planner

Your next post doesn’t have to feel like guesswork. Download the free content planner and start creating with confidence in your business!

Ready to instantly improve your content and marketing without the overwhelm? Join us at Ivory Mix’s Profitable Content Membership for templates, strategies, and community support designed to streamline your content creation and boost your motivation and profitability.

To start saving time and creating more engaging content – sign up here.

Learn More

Continue Reading More On This Topic:

• 7 Ways To Blend Your Multiple Passions into Your Business and Content
• The daily checklist that scaled my business to 30k months
• How to get leads for your first sales funnel