10 Ideas for Creating an Info Product That Sells!

(Hey you! If you’re new here, I want to make sure you have a chance to sign up for the FREE Guide to Blog Profits & Digital Products {Simplified}, it’s the most consistent system and approach to generating blog profits and shows you step-by-step, exactly how digital products have helped me create my full time blog income)

Selling and providing Digital products online is a trend among bloggers, website owners, and those just getting into developing an online business? If you fall into any of these categories, it is possible you may have used the digital product strategy to make money from your blog. But if you’re new to blogging and creating an online business, you should read carefully and considered the unlimited profits you can make if you start your business by making and selling some form of digital product.

This is exactly what I’ve done with my business here on Ivory Mix. I should mention that this didn’t start over night. I began creating digital products by offering my stock photos for free. This was just a way to spread the wealth to followers and also generate some interest and start a subscriber list. What happened next was something I couldn’t and didn’t have planned.

While this is a great idea to start selling digital products, you do need some in-depth knowledge on the topic before you can make anything tangible off it.

What are digital products that bloggers can make?

When we talk about Digital products what we are referring to is a product which contains information that can easily be accessed online and downloading it to your personal computer or even to your mobile devices. They can come in multiple forms, such as audio recordings, a video course, an eBook, or a webinar / workshop.

Other forms which you may find them in include workbooks, and checklists which are printable or fillable on your desktop. You can deliver these in multiple formats too. Like Jpeg, PNG, mp4, pdf, mp3, and other formats. The possibilities are endless.

Of course, this all depends on the format you are best at working with! If you’re good on word docs and excel, maybe this is the type of information product / digital product you can focus on first. The format you select should be easily accessible by your target audience and should also be the best for sharing the kind of information you are trying give.

Research Digital Products and Pricing in Your Niche 

Put some research into the different digital products in your area of specialty and niche. This helps in creating relevant products that your audience may already be interested in. Maybe even consider purchasing some products to get an idea of the information, organization, delivery method, and other facts about these products. Learning all these along with the pricing will play a part in the success of your product.

Digital products also make a better and more consistent business for bloggers due to the profits they can earn you on a regular basis.

Become and Affiliate of Digital Products

By signing up to become an affiliate, you can get visitors to your blog posts to find out about the products and make a purchase. The commission on such purchase may be more than 50%. This makes it much better than with physical products.

Starting as an affiliate to sell digital products can earn you income without you having to do anything extraordinary. You also get a look at how the business works and learn of various ways to make yours a success.

Apart from the fact that creating digital products doesn’t really take a lot of time and effort, you won’t encounter many problems as they don’t cost much and don’t require you tracking each piece of inventory. The area that often needs more time and resources is the beginning stage of product creation. As a result, thinking up a product idea becomes the most crucial and difficult part of the product creation process.

Here are a few things that can help you create a best selling digital product:

Focus On Problems and Solutions

A good number of information products that have become bestsellers are the best and biggest problem-solving ones. The digital product  you want to create should provide solutions to problems, like the following:

• how to use cheap Facebook ads to drive traffic
• how to prepare dinner in less than or within 30 minutes
• how to make the baby sleep all night long etc.

Put into consideration the difficulties and challenges that your target audience experience. Is there a solution you can provide for that problem?

You will be able to sell your finished product without any difficulty depending on the urgency or how hurting the problem is. To generate ideas, you need to check out what others are doing and be mindful of not duplicating their style. Rather, produced a refined version of what they are offering.

Types of digital products (info products) you might create:

1. Turn your top 20 blog posts into an eBook
2. create a workshop / webinar teaching a concept you cover in a blog post
3. Create a series of videos combined with a PDF workbook and sell it as an online course
4. Develop and email crash course (a series of emails that coach or guide your audience to solve a problem)
5. Create premade designs or graphics
6. Create templates and sell “swipe” files (pre-made content that you give a license to your buyers to use and create their own products)
7. Deliver updated, new, revised digital products ever week or month and create a membership site (or newsletter/digital magazine)
8. Sell pre-made stock photos
9. Create custom graphics for clients
10. Sell custom photos for clients

Test Before You Create

Before you start creating your product idea, there are few methods you could use in testing it out. Promoting as an affiliate, a product that is similar to what you wish to develop is one of the simplest methods. You can then make your version slightly different from what they’ve already seen when the product sells well.

Could you also pre-sell your product before you’re done with the creation?

What this means is that you should garner the interest of your potential customers by bringing them the major idea. Develop a sales page and set up a buy button, make them know that they are free to watch you create the product or make the date of the delivery public. You could produce the first part so that once they make a purchase, they can download something. You can produce the remaining content when you’ve sold to your satisfaction. Whatever you might attempt, make sure not to invest your time and effort in producing digital products without first doing your due diligence and researching your niche.

More resources for creating your digital product:

• Who will buy your digital product?
• How to launch your digital product