We’re all business owners and when it comes time to writing content, it can seem like a time sucker or a distraction on what is really top priority in our lives at the current moment. But content is essential to our business and without content, do we really have a business? Companies across the globe are making bank from content marketing and you can make bank from content marketing as well, but you can also save time when you begin to create it.
Let’s get you back to the good stuff and let me show you how you can begin writing your content more efficiently and effectively starting today.
Write in your productivity zone.
Your productivity zone is the place where you can accomplish an amorous amount of tasks in record timing. It’s the space of time that when you get into, the zone is very hard to get out of. For some people, this is in the morning. For other people, it’s at night. And others, it’s mid-afternoon. Everyone has a productivity zone and you should identify the hours that your zone is in and begin to add content into that time frame.
I know you would rather be working in your genius, but as you know, content is part of showing your genius off, so let’s start the productivity hour with writing. This is the perfect time to write as you’re pushing tasks out left and right. Just add content creation in one or two days per week inside of your productivity zone to notice the difference on what can be produced during that time.
Don’t feel like you have to write in one sitting.
When you begin to write in your productivity zone, you may feel resistance towards adding writing time to it. And that’s okay because not everyone can write an 800-word blog post in 15 minutes like others can. So start off easy and begin putting the timer on for a few minutes at a time. Start it off by writing for 10 minutes at a time and when that 10 minutes is done, put your writing away and work on something else. Dedicate a small chunk of your time to writing and it will begin to get easier.
For example, I wrote a book by writing in it 15 minutes a day. There were some days I wrote crappy and other days that I went over my 15 minute scheduled time because I was so excited with what I had to say. Start small and then work your way up over time.
Set small writing goals for yourself.
Have a launch coming up? Do you need to make an email sequence for that opt-in you created? Then start small. Don’t feel the need to write it in one sitting. When I need to write emails or larger chunks of content, I will add into my work week how many emails I need to write during that week. Sometimes it’s as small as two emails per week or focusing on one piece of the large chunk of content at a time.
I hate feeling like I need to write a bunch of content, have little time dedicated to it or that I have to cram it all in within a day. I enjoy taking my time because it allows me to go back over my content I’ve created and edit it before pushing it out.
Don’t make the mistake of feeling like you need to push 10 quality written emails in one sitting. That’s a disaster waiting to happen. If these emails or pieces of content need to be of high value, then give yourself a manageable amount of time to get it done, all while working in your productivity zone and genius.
Make a content calendar.
I highly advise you to begin working on a content calendar today! This has saved me from thinking to myself, “I need to publish a blog today, but I have no idea what I am going to say.”
Plan out what you’re going to write about in your blogs and your content in general for the next several months using a notepad, a printed out calendar or another system you like using. Yes, it’s going to take time to plan out what your content is going to look like for several months, but the time it saves can be huge in your business. Never, ever worry about what you’re going to say again because it’s already there.
I have worked out what I am going to say every month inside of my blogs, and because my blogs dictate what my social media is going to say, I have just used one stone to dominate two birds.
Use your content across different platforms.
Like I mention above, my blogs dictate what my social media campaign is going to be every week. It also dictates my newsletter and the content I place inside of it. Don’t be afraid to use your already written content on several different platforms.
For example, I have turned four blog posts into a speech and have given a free lunch and learn about it. I made $1,000 off of that speech because someone brought a package I had placed together specifically for that speech. I went on to make it into an eBook which will be my call to action on my website, future lunch and learns, and speaking at networking groups to build my email list.
You can repurpose your content just about anywhere, you just have to be imaginative and get your creative juices flowing!
Now that you know how to begin writing content that isn’t going to take up long hours of your day, let’s see what you can do with just 10 minutes of writing starting today!
Monica Miller’s Bio:
Entrepreneurs hire Monica to unleash their hidden inner expert because most are not working in their genius, experience or are hidden from their audience. Monica helps them gain traction by claiming their authority, becoming unforgettable and increasing their income all by the use of powerful content creation. Monica is a coach, speaker, writer and author who loves encouraging others to produce content in their business. You can learn more about her at www.monicawrites.com and follow her on social media.
If you found anxiety on what to say in your content calendar or on your next blog, then download my FREE Mind Map to get your ideas flowing!